In this blog post, I will share with you seven of the best B2B advertising agencies that have proven track records of delivering results for their clients. These agencies offer different services, such as branding, design, content marketing, user experience, global campaigns and more. They also have different specialties, such as SaaS, B2B tech, healthcare, and education.

By reading this post, you will learn more about each agency’s unique offering, key services, and industries they specialize in. You will also be able to get a window into their body of work through case studies from their past clients’ projects.

Top B2B Advertising Agencies in 2025

1. NoGood
2. Gravity Global
3. Mabbly
4. Jellyfish
5. Single Grain
6. Mayple
7. Kobe Digital

1. NoGood

Why choose us: NoGood is a growth marketing agency that specializes in helping impactful brands achieve sustainable, predictable and scalable growth. We have a team of experts in email marketing, SEO, paid media, content marketing, conversion optimization and more. We have worked with some of the world’s most successful brands and VC-backed startups, such as Spotify, Uber, Adobe and Shopify.

NoGood offers a data-driven approach to growth marketing that focuses on producing clear results and marketing ROI. We use a combination of experimentation, creativity and analytics to find the best strategies for each client’s goals. We also offer flexible pricing models that suit different budgets and needs.

Office Location: New York, NY

Year Founded: 2017

Team Size: 50+

Key Services: Performance Marketing, Paid Social, Paid Search, Creative Studio

Industries Served: ECommerce, fintech, SaaS, healthtech, and edtech.

Case studies: View all case studies.

2. Gravity Global

Description: Gravity Global is a B2B marketing agency network that works for global brands, helping them to transform using their strategic lens of Fame, Admiration & Belief. They offer full-service marketing communications that are integrated, channel neutral, and proven to deliver successful results. They have offices across the UK and worked with clients such as HSBC, Shell, and Fujitsu.

Office Location: London, United Kingdom

Year Founded: N/A

Team Size: 396

Key Services: Strategy, branding, content, digital, PR, and media

Industries Served: N/A

Case studies: View all case studies.

3. Mabbly

Differentiators: Mabbly is a strategic digital marketing agency powered by data analytics, market research, and digital technology. They offer services in branding, design, and product development that are driven by data and human connection. They are based in Chicago and worked with clients such as Edelman, Motorola, and Microsoft.

Office Location: Chicago, Illinois

Year Founded: 2013

Team Size: 86

Key Services: Web design, brand strategy, social media, and online marketing, strategy, positioning, branding, creative, reputation management, pay-per-click, digital marketing

Industries Served: Advertising, media, technology, education, healthcare, and more

Case studies: View all case studies.

4. Jellyfish

Description: Jellyfish is a full-service, global boutique agency that delivers digital marketing solutions for a host of brands across various industries, including education, healthcare, retail, and B2B. They offer services such as paid media, SEO, social media, analytics, optimization, and creative development. They have offices in the U.S., Europe, and South Africa and work with clients such as Samsung, Carfax, and Under Armour.

Office Location: London, United Kingdom

Year Founded: 1999

Team Size: 2100

Key Services: Training, creative, paid social, analytics

Industries Served: Ecommerce, CPG, Gaming, and Entertainment

Case studies: View all case studies.

5. Single Grain

Description: Single-Grain is a full-service agency with an aggregate approach, offering services such as SEO, content marketing, social media marketing, paid advertising, and more. They also have experience working with clients in various sectors and industries, and offer free consultations and free proposals for potential clients. They also have a blog and a podcast where they share valuable insights and tips on digital marketing.

Office Location: Los Angeles, CA

Year Founded: 2009

Team Size: 50+

Key Services: PPC, SEO, content marketing, and video production

Industries Served: B2B, SaaS, CRO, Ecommerce, Education, Paid Advertising, Content Marketing

Case studies: View all case studies.

6. Mayple

Differentiators: Performance-based agency with data-driven and AI sorting strategy to choose the best team of marketers for a specific client. They vet their marketers based on proven results and have direct industry experience and expertise.

Office Location: New York, NY

Year Founded: 2017

Team Size: 11-50

Key Services: Performance marketing, Meta marketing, PPC, Google ads, CRO, SEO, eCommerce

Industries Served: eCommerce, health and wellness, beauty, fashion, food and beverage, education and more

Case studies: View all case studies.

7. Kobe Digital

Differentiators: Kobe Digital has a unified team of performance marketing, design, and video production experts. They can integrate these disciplines seamlessly to create cohesive solutions for their clients’ most challenging problems. They are also adept at omnichannel marketing, which means they can reach customers across multiple platforms and devices with consistent and personalized messages.

Office Location: Los Angeles, CA

Year Founded: 2016

Team Size: 20

Key Services: Performance marketing, Web Design & Development, Video Production

Industries Served: education, entertainment, finance, health care, real estate, technology, and more

Case studies: View all case studies.

B2B advertising FAQs

What is a B2B ad agency?
What is an example of B2B advertising?
Where can I advertise my B2B business?
What are the 4 types of B2B marketing?
How much does B2B advertising cost?
Choosing the right B2B advertising agency

What is a B2B ad agency?

A B2B ad agency, short for a Business-to-Business advertising agency, is a specialized marketing firm that offers a wide range of services tailored to the unique needs of B2B businesses. These agencies focus on helping B2B companies achieve their business goals, primarily by generating qualified leads and improving their online presence. Let’s explore the key aspects of B2B ad agencies and how they contribute to sustainable growth for their clients.

Understanding B2B marketing

B2B marketing, or business-to-business marketing, involves promoting products or services from one business to another. Unlike B2C (Business-to-Consumer) marketing, where the target audience is individual consumers, B2B marketing focuses on reaching other companies. B2B ad agencies specialize in crafting tailored marketing strategies that resonate with the unique needs of B2B companies.

The role of B2B ad agencies

1. Tailored B2B marketing strategies

• B2B agencies understand the nuances of B2B marketing and develop strategies that align with a client’s target audience and business goals.

2. Targeted account-based marketing (ABM)

• They employ account-based marketing, a highly effective approach that targets specific companies or clients with personalized marketing initiatives.

3. Generating qualified leads

• B2B ad agencies prioritize lead generation, ensuring that their clients receive a steady stream of potential customers who are genuinely interested in their offerings.

4. Building and enhancing online presence

• B2B agencies help businesses establish a strong online presence through digital marketing campaigns, including SEO, social media management, and content creation.

5. Full-service marketing solutions

• These agencies offer a suite of services, including marketing automation, public relations, experiential marketing, influencer marketing, and video marketing, among others.

6. Expertise in B2B tech and technical industries

• Many B2B ad agencies have a specialty in marketing for B2B tech companies and technical industries, allowing them to tailor marketing efforts to these niche markets.

7. Industry focus

• B2B agencies often have expertise in specific industries, ensuring that marketing strategies are well-suited to the client’s sector.

9. Collaborative team of resources

• B2B ad agencies typically have a diverse team of digital marketing specialists, creative branding experts, and marketing strategists who work together to drive business growth.

10. Flexible resources

• They offer flexible resources to accommodate both large-scale marketing projects and ongoing marketing assistance.

A B2B ad agency plays a pivotal role in helping B2B firms achieve their business success and growth. By taking a holistic approach to marketing, leveraging a wide range of marketing strategies and tools, and specializing in the unique needs of B2B businesses, these agencies are instrumental in boosting a client’s online presence, generating qualified leads, and driving demand generation.

Their expertise in various industries and commitment to building quality client relationships make them an invaluable asset in the world of B2B marketing. Whether you’re a startup or one of the biggest firms in your industry, partnering with an experienced B2B ad agency like NoGood can be the key to unlocking your business’s full potential and achieving sustainable growth.

What is an example of B2B advertising?

An excellent illustration of B2B advertising is when a SaaS (Software as a Service) chatbot company strategically employs content marketing to engage with B2B businesses and achieve its business goals. This approach aligns with the company’s aim to generate qualified leads and enhance its online presence while appealing to its target audience within the B2B sphere.

Content marketing strategy example

1. Targeting B2B businesses: The SaaS chatbot company creates and publishes blog content that addresses the specific pain points and needs of B2B businesses. This content is designed to resonate with professionals working in companies that can benefit from chatbot solutions.
   
2. Qualified lead generation: Through informative and valuable blog posts, the company attracts B2B decision-makers and professionals interested in improving their operations with chatbots. This content strategy is focused on generating qualified leads, individuals, and companies genuinely interested in the chatbot services.
   
3. Enhancing online presence: The company strengthens its online presence by consistently producing and sharing high-quality content. This increases visibility among its target audience and establishes its authority as a trusted source within the B2B tech industry.
   
4. Inbound marketing: This content-driven approach is a form of inbound marketing, where B2B businesses are drawn in by valuable content rather than being actively pursued through outbound tactics.
   
5. Sustainable growth: As more B2B professionals discover and engage with the company’s content over time, the SaaS chatbot company experiences sustainable growth in its customer base and brand recognition.
   

This example showcases how a B2B company strategically utilizes content marketing as part of its B2B marketing strategy to achieve its business success and growth.

By offering valuable information tailored to the needs of B2B clients, the company drives demand generation and positions itself as a leading player in the B2B tech industry. This holistic approach to marketing aligns with the objectives of B2B advertising and serves as a model for other B2B businesses looking to enhance their marketing efforts.

Where can I advertise my B2B business?

To effectively advertise your B2B business and promote brand awareness while reaching a wider digital audience, consider utilizing targeted messaging and paid advertising channels. Google Ads, LinkedIn Ads, and Facebook Ads are the top choices for B2B marketers.

1. Google Ads: Google Ads allows you to display your business prominently in search results when potential clients are actively searching for products or services related to your B2B business. This targeted approach ensures that your ads are seen by individuals actively seeking solutions.
   
2. LinkedIn Ads: LinkedIn is a professional networking platform, making it an ideal choice for B2B advertising. You can target specific job titles, industries, and companies to reach decision-makers directly, making it an effective platform for B2B lead generation.
   
3. Facebook Ads: Facebook offers a wide-reaching platform where you can target users based on their interests, behaviors, and demographics. For B2B businesses, it’s useful for building brand awareness and retargeting existing clients with special offers.
   

By leveraging these paid advertising channels, you can effectively promote your B2B business, attract qualified leads, and optimize your online presence, aligning with your business goals and the needs of your target audience.

What are the 4 types of B2B marketing?

B2B marketing encompasses four distinct categories, each with its unique characteristics, target audience, and purchasing behavior:

1. Producers (OEMs – Original Equipment Manufacturers)
   • Definition: Producers are businesses that manufacture and sell products to other businesses. These products often serve as components in the production of other goods.
   • Characteristics: Producers operate in competitive markets and must focus on innovation, high-quality products, and strong customer relationships.
   • Marketing approach: To effectively market to producers, businesses should emphasize the value their products or services bring. This can be achieved through case studies, testimonials, and demonstrating how their offerings enhance production efficiency and reduce costs.
2. Resellers
   • Definition: Resellers specialize in offering goods and services to other businesses. They often focus on specific sectors or product areas.
   • Characteristics: Resellers customize solutions to meet the unique needs and preferences of their target audience.
   • Marketing approach: When marketing to resellers, it’s essential to showcase how your product or service can help them differentiate themselves. Highlighting unique qualities or providing customized solutions that align with their demands is key.
3. Governments
   • Definition: Governments are significant buyers, procuring technology, construction, and consulting services, among others.
   • Characteristics: Government contracts can be lucrative, but they come with strict rules and regulations, making the procurement process challenging.
   • Marketing approach: To market to governments, businesses need a deep understanding of government procurement and contract policies. Demonstrating experience, skills, and qualifications is essential to navigate the rigorous procurement process successfully.
4. Institutions (Non-profit)
   • Definition: Institutions in this context refer to non-profit entities that provide education, and healthcare, and engage in research.
   • Characteristics: Budget-conscious institutions seek cost-effective solutions.
   • Marketing approach: When marketing to institutions, it’s crucial to emphasize value by showcasing unique product qualities and offering customized solutions tailored to their specific needs. Demonstrating experience working with similar institutions and understanding their requirements is vital.

How much does B2B advertising cost?

The cost of B2B advertising can vary significantly and is not easily quantifiable with a specific amount. It depends on several factors, including the chosen marketing strategy, the expertise of the agency you select, and the specific goals of your B2B business.

B2B advertising encompasses various strategies and services, such as account-based marketing, inbound marketing, digital marketing campaigns, marketing automation, and more. The cost will be influenced by which strategies are employed and to what extent. For instance, running complex digital marketing campaigns may require a different budget than implementing a content-focused inbound marketing strategy.

Moreover, the choice of agency plays a pivotal role. Full-service marketing agencies offer a suite of services and experienced B2B marketers who can tailor strategies to meet your business goals. Agencies specializing in B2B marketing often command higher fees due to their expertise in targeting the right external audience and achieving demand generation.

In essence, the cost of B2B advertising is contingent on the specific needs and objectives of your B2B company. Working closely with an experienced B2B marketing team is recommended to develop a customized plan that aligns with your business’s unique requirements and budget constraints. This holistic approach to marketing ensures your investment is optimized for B2B business success and sustainable growth.

Choosing the right B2B advertising agency

Choosing the right B2B advertising agency is a critical decision for the success of your marketing efforts. To make this choice effectively, follow these key steps:

1. Define your needs: Start by understanding what specific marketing challenges your B2B company is facing. Clearly articulate your goals, target audience, and the type of content or services you require. This clarity will help the agency assess if they have the expertise you need.

2. Seek recommendations: Reach out to colleagues within your industry for recommendations. Industry insiders can provide valuable insights into which B2B marketing agencies have a good reputation and have been pleasant to work with. You can also look for specialized agencies that have produced work you admire and inquire about their experiences.

3. Request examples: Don’t hesitate to ask potential agencies for specific examples of their work. While not every project may be showcased on their website, they should have an extensive portfolio that demonstrates their expertise. Request examples that closely align with your needs to gauge their ability to execute.

4. Inquire about their network: B2B marketing agencies may not always have in-house experts in your niche, but they should have access to a network of professionals. Ask about their content creators, industry connections, and qualifications. A strong network can ensure that your needs are met, even in specialized areas.

5. Take your time: Selecting the right agency is a crucial decision that requires thorough evaluation. Invest time in interviewing and vetting multiple agencies to establish a good working relationship. A strong rapport is essential for effective collaboration and long-term success.

6. Evaluate their approach to marketing: Consider how the agency approaches marketing. Do they have a clear strategy and a well-defined process for understanding your B2B strategy and aligning it with their marketing efforts? An agency with a structured approach can often deliver more consistent and effective results.

7. Assess the depth of their B2B experience: It’s not just about industry specialization but also the depth of experience within B2B marketing. Look for agencies that have a track record of working with a diverse range of B2B clients and have successfully navigated the unique challenges of B2B marketing.

8. Review their suite of services: Beyond content creation, assess the agency’s suite of services. Do they offer a comprehensive range of solutions that align with your marketing goals? This can include services such as marketing automation, account-based marketing, and digital performance marketing.

9. Ask about case studies and results: Request specific case studies and results from their previous B2B marketing campaigns. This will give you a tangible sense of their ability to deliver measurable outcomes and ROI for their clients.

10. Communication and collaboration: Consider how well the agency communicates and collaborates with clients. Effective communication is essential for a successful partnership. Ensure that there’s a clear line of communication and a collaborative approach to problem-solving.

Incorporating these points into your evaluation process can help you make an informed decision when choosing a B2B marketing agency that meets your immediate needs and aligns with your long-term marketing and business goals.

Final thoughts

In the ever-changing world of B2B advertising, selecting the right agency in 2024 is a critical decision for your business’s growth. To navigate this process effectively, it’s crucial to begin by clearly understanding your business needs and objectives. This initial step will serve as the foundation for evaluating potential agencies and aligning their expertise with your specific goals.

Seeking recommendations within your industry can be highly beneficial, as insights from industry peers can lead you to agencies with strong reputations and a history of delivering results. Furthermore, requesting specific examples of an agency’s work that closely aligns with your requirements allows you to assess their capacity to execute and achieve desired outcomes.

In B2B marketing, networks and connections play a significant role. Inquire about an agency’s network of professionals and industry relationships, as this can provide access to specialized expertise, even if not in-house. Taking your time throughout the selection process is crucial; rushing this decision can lead to suboptimal results. Thoroughly interview and vet multiple agencies to establish a strong working relationship, which is essential for long-term success. Assessing an agency’s approach to marketing is pivotal. Look for a structured methodology that aligns seamlessly with your B2B strategy, as this will facilitate effective collaboration and goal achievement.

Lastly, consider the depth of an agency’s experience within the B2B marketing landscape. Seek out agencies with a proven track record of working with a diverse range of B2B clients and a demonstrated ability to navigate the unique challenges posed by B2B marketing. By keeping these factors in mind and approaching the selection process with diligence and clarity, you can increase the likelihood of choosing the right B2B advertising agency that meets your immediate needs and aligns with your long-term marketing and business objectives.

The post 7 Best B2B Advertising Agencies in 2025 appeared first on NoGood™: Growth Marketing Agency.

1. Ryan Pearson
2. Ali Kaltman
3. Eugene Healy
4. Dave Gerdhardt
5. Katelyn Bourgoin
6. Lenny Rachitsky
7. Brian Balfour
8. Joanna Wiebe
9. Alex Lieberman
10. NoGood

What is a LinkedIn influencer?

A LinkedIn influencer in marketing is a recognized expert who uses LinkedIn to share high-value insights, data-backed strategies, and emerging trends specifically tailored to the marketing field. These influencers stand out for their ability to break down complex marketing concepts—such as growth strategies, digital advertising, SEO trends, and customer acquisition—into actionable advice that resonates with both seasoned marketers and newcomers alike.

Marketing influencers on LinkedIn often include CMOs, agency leaders, growth strategists, and industry consultants who have a proven track record in driving results. They post a range of content, from case studies and how-to guides to commentary on the latest industry shifts. By consistently providing unique perspectives and sharing real-world examples, they have built dedicated followings of marketers looking to refine their skills and stay ahead in a rapidly changing field. Following these marketing-focused LinkedIn influencers is an effective way to access leading strategies and insights from top professionals driving the industry forward.

Top LinkedIn Influencers You Need to Follow

1. Ryan Pearson

Known for his innovative growth strategies, Ryan Pearson shares insights on scaling businesses with a data-driven approach, focusing heavily on digital and performance marketing tactics.

Experience: Tubi, Cash App, and BlackRock, Toyota, Coca-Cola, Canon, Oscar Mayer, HBO, Stella Artois, Absolut

Expertise: Digital transformation, brand strategy, strategic thinking

Followers: 11K+

Why you should follow: Pearson posts a “10 things I’m paying attention to today” roundup every single morning to help you stay updated on the top happenings in the digital media and marketing space.

2. Ali Kaltman

Ali Kaltman is an organic social marketing specialist who emphasizes the power of authentic brand-building and community engagement without heavy reliance on paid ads.

Experience: Anheuser-Busch, Grüns, The Branded Moment

Expertise: Marketing strategy, brand building, brand marketing, personal branding, social media

Followers: 6K+

Why you should follow: Ali provides insights on how to build brand loyalty and drive organic growth, making her ideal for those seeking to boost engagement without relying on paid media.

3. Eugene Healy

Known for his innovative growth strategies, Ryan Pearson shares insights on scaling businesses with a data-driven approach, focusing heavily on digital and performance marketing tactics.

Experience: Lecturer at Melbourne Business School

Expertise: Brand strategy, trend forecasting, branding

Followers: 5K+

Why you should follow: Eugene’s thought-provoking insights into the dynamics of brand and consumer desire will inspire you to rethink your marketing strategies and help you create brands that resonate on a deeper level.

4. Dave Gerdhardt

Known for his growth-focused approach to brand building, Dave Gerhardt shares valuable strategies on demand generation and creating impactful organic marketing campaigns.

Experience: 12+ years in growth marketing, former CMO at Drift, and founder of multiple marketing communities

Expertise: Demand generation, B2B growth strategies, brand visibility, and organic growth

Followers: 172K+

Why you should follow: Dave Gerhardt shares proven strategies for B2B growth and brand visibility, offering practical insights that help marketers drive demand and engage their audiences effectively.

5. Katelyn Bourgoin

Katelyn Bourgoin is a customer insight specialist who shares expertise on using customer psychology and data to drive meaningful marketing and growth.

Experience: 10+ years as a growth strategist and customer insight consultant for high-growth companies

Expertise: Customer psychology, audience insights, data-driven growth strategies

Followers: 74K+

Why you should follow: Katelyn provides actionable insights on understanding customer behavior, ideal for marketers looking to deepen audience connections

6. Lenny Rachitsky

Lenny Rachitsky is a former product lead at Airbnb and a trusted voice in the startup community, sharing insights on growth strategies, product management, and scaling businesses effectively.

Experience: Product lead at Airbnb

Expertise: Growth strategy, product-market fit, customer acquisition

Followers: 216K+

Why you should follow: Lenny provides practical advice on navigating the startup landscape and effectively driving growth, making his insights essential for aspiring entrepreneurs and marketers.

7. Brian Balfour

Brian Balfour is the CEO of Reforge and a former VP of Growth at HubSpot, specializing in growth strategy and user acquisition. He shares in-depth analyses of growth frameworks and strategic marketing insights.

Experience: Reforge, Hubspot, Long Journey Ventures

Expertise: Growth, customer acquisition, marketing, product management, social networking, social gaming, game mechanics, online communities, startups, entrepreneurship,

Followers: 52K+

Why you should follow: Brian provides detailed insights into effective growth tactics and frameworks, making his content invaluable for marketers focused on sustainable growth.

8. Joanna Wiebe

Joanna Wiebe is the founder of Copyhackers and a leading expert in conversion copywriting and growth marketing. She shares strategies for crafting compelling marketing messages that drive conversions.

Experience: Intuit, Copyhackers

Expertise: Copywriting, conversion rate optimization, growth marketing

Followers: 26k

Why you should follow: Joanna’s insights into effective copywriting and conversion strategies are essential for marketers looking to enhance their messaging and drive better results.

9. Alex Lieberman

Alex Lieberman is the co-founder and CEO of Morning Brew, a media company that provides business news and insights to a millennial audience, and a thought leader in growth marketing.

Experience: Alex has scaled Morning Brew to reach millions of subscribers and has become a leading voice in the marketing community

Expertise: Growth marketing, audience engagement, and content strategy.

Followers: 168K+

Why you should follow: Alex shares invaluable insights on building a brand and growing an audience in the digital age, making him a go-to resource for marketers looking to innovate and drive engagement.

10. NoGood

NoGood is a growth marketing agency that partners with brands to leverage data-driven strategies and innovative marketing tactics to achieve scalable growth. Through rapid experimentation, industry-leading partnerships, and data-backed strategies from our team of growth experts, we turn tactics into actionable frameworks and insights that drive rapid growth and maximize revenue potential.

Experience: Nike, TikTok, Intuit, MongoDB, Inflection, Oura, Amazon, Spring Health, P&G, Match Group

Expertise: Performance marketing, organic social, AI, SEO, SEM, paid social, lifecycle marketing

Followers: 53K+

Why you should follow: Follow NoGood for direct insights from our growth experts and access to essential industry news and thought leadership that will enhance your marketing strategies and drive measurable results.

What is the value of following LinkedIn influencers?

Following LinkedIn influencers in the marketing space offers a direct line to the latest strategies, insights, and trends from top professionals shaping the field. These influencers often share first-hand knowledge of what’s working in real-time, from campaign innovations to shifts in consumer behavior, making them invaluable resources for staying competitive and informed. Their content often includes actionable tips, case studies, and expert analyses that can help you adapt your own strategies with proven approaches.

Moreover, LinkedIn influencers frequently engage with their audience, creating an interactive environment where you can discuss current trends, ask questions, and gain fresh perspectives on the challenges you’re facing. Following them can also expand your network, connecting you with like-minded marketers, industry leaders, and potential mentors. Whether you’re aiming to sharpen your skills, stay updated on the latest tools, or connect with others in your field, following LinkedIn influencers can provide unique professional growth opportunities.

The post 10 Must-Follow LinkedIn Influencers Shaping the Future of Marketing appeared first on NoGood™: Growth Marketing Agency.

But what makes a social media influencer successful? How do they grow their reach and impact? What can we learn from them to improve our own online presence?

We will analyze the leading social media creators in the industry but take a deep dive into their strategies, tips, and examples of how they repurpose content across different platforms, take advantage of discoverability on TikTok and YouTube, and craft original and engaging content that showcases their personality and value proposition.

Whether you want to become a social media influencer yourself, identify some big players you can potentially partner with as a brand, or just get inspired by some of the best in the industry, this blog post is for you. Read on to discover who these influencers are and what you can learn from them.

1. MrBeast

Jimmy Donaldson, also known as MrBeast, is changing the game of social media with his ever-evolving approach to making videos that go viral. With over 138 million subscribers on YouTube, and over 78 million followers on TikTok, MrBeast has “cracked the code” for what makes a video tick.

Jimmy has also joined many creators on a mission to start their own projects, including his own virtual restaurant chain called MrBeast Burger and even a nonprofit organization called Beast Philanthropy.

Creators can learn a lot from MrBeast through podcasts, interviews, and analyzing his YouTube content. He keeps viewers’ attention through quick cuts, dynamic text, and a high-stakes atmosphere. Check him out on YouTube, TikTok, and Instagram!

2. The Washington Post

It would be shy to say that the Washington Post TikTok time is not killing it today on social media. Dave Jorgenson created the Washington Post TikTok page in 2019, aiming to capture the attention of Gen-Z and younger audiences through the platform through entertaining, sketch-based content and relying on trends when it’s appropriate. Joined by Jorgenson is Carmella Boykin and Chris Vasquez as associate producers for the page as well.

This team of creators pivot The Washington Post as a real game changer on TikTok through entertaining sketches, high-quality script writing, and expanding the team as characters in their own right, giving viewers clear expectations as to the type of content to expect from them.

Check out their TikTok here!

3. The Savannah Bananas

The Savannah Bananas are a Georgia-based baseball team known for their dances and performances to popular songs on TikTok, Instagram Reels, and YouTube Shorts. They are also well known for dancing to TikTok trends on the field during games to distract the opposing team. The Savannah Bananas have over 5.2 million followers on TikTok, 1M followers on Instagram, and 244K on YouTube.

As one of many baseball teams in the United States, they have differentiated themselves as entertaining and unique forces to be reckoned with on social media. Their approach to videos has brought them more coverage and attention, likely garnering more fans buying tickets, if not just to see their favorite players dance on the field. Viral dances, fun characters, and unique point-of-view in their niche make them truly successful this year.

Follow them on TikTok, Instagram, and YouTube!

4. Kai Cenat

Kai Cenat is an American Twitch Streamer and YouTuber best known for his subathon that he held on Twitch, streaming for 30-days without stopping, making him the most-subscribed Twitch streamer with over 283K concurrent viewers at its peak. He invited guests like Bobby Shmurda, Lil Baby, and 21 Savage, luring more people to view his stream. He recently uploaded a 1-hour documentary on his YouTube channel detailing this subathon and how it was created.

Kai Cenat is an up-and-coming streaming personality setting the new standard for how to manage a successful stream on Twitch through retention and high-stakes appearances, while also building his personal brand through Twitch and YouTube, and distributing the content from his streams on TikTok and YouTube Shorts.

Follow him on Twitch, YouTube, TikTok, and Instagram!

5. Rhett and Link

Rhett and Link are two best friends from North Carolina making their stand on YouTube in 2006, best known for their talk show Good Mythical Morning, podcast Ear Biscuits, and comedic songs and sketches, among other ventures. They make this list because of their new return to uploading to their own personal channel Rhett and Link, a task that has been retired consistently since 2021, with priorities being set on their brand and company Mythical.

Rhett and Link’s newest video details their newest adventure and task: building a medium-sized hole. The video is over 26 minutes long about a concept that they loved and felt confident was going to work. When owning a large brand identity like Mythical, personal projects can often get lost, so returning to the basics and creating a video and embarking on a project that they feel passionate about is a good exercise and a healthy way of taking care of that creative muscle and nurturing a love for it.

If you haven’t already follow them on YouTube, Instagram, and TikTok!

6. Valkyrae

Rachel Hofstetter, also known as Valkyrae, is an American YouTube streamer and influencer best known for her live streams of popular video games, live reactions of popular clips and videos, and vlog-style approach to her content. She is the co-owner of 100 Thieves, an eSports organization founded by former professional Call of Duty player Nadeshot.

Hofstetter sees success in mixing lifestyle content with her gaming persona and streaming career. She has collaborated with popular creators like Bella Poarch, HasanAbi, and Ludwig to name a few. She repurposes popular moments and clips from her streams and YouTube videos for Shorts and Tiktok. Valkyrae is a staple in the gaming and social media space with her brilliant personality, gaming skills, and social media presence.

Give her a follow on YouTube, Tiktok, and Instagram!

7. Kara and Nate

Kara and Nate are a husband and wife duo from Nashville, Tennessee. They started their YouTube journey in 2016, traveling to different countries and making videos about them. Fast Forward to 2019, and they managed to travel to over 100 countries. This duo also owns the Daily Drop newsletter, which specializes in sending travel hacks and advice to subscribers wanting to save money.

Daily Drop is their baby, and they are growing that business with the YouTube channel they recently created for it, simply titled: Daily Drop. Kara and Nate will now create videos about travel hacks and advice, tying it into their newsletter. This strategy opens up another content stream for them, so that regardless of how fans want to consume their content, whether it be their personal experiences on the Kara and Nate channel, travel hacks on the Daily Drop channel, or maneuvering their way into your inbox with the Daily Drop newsletter. This strategy is smart, gaining more email subscribers in the long term and increasing their brand awareness.

Follow them on YouTube at Kara and Nate, or Daily Drop, and subscribe to their newsletter!

8. HasanAbi

Hasan Piker is a Turkish-American Twitch streamer, YouTuber, and content creator specializing on reacting and commentating on political news and events, as well as playing video games. Hasan currently streams on Twitch, and has multiple YouTube channels focusing on moments from his streams, casual vlog-style videos, and hosts multiple podcasts like Fear& and Leftovers.

Hasan is a creator to continue to watch, as he has accumulated a large following base for his approach to political commentary and humor on social media, and make it approachable and digestible. He greatly utilizes these multiple channels to broadcast his voice and dip his toes in multiple channels, so that he is more likely to show up to viewers and have recognition. At over 2.4 million followers on Twitch, and 1 million subscribers on YouTube, Hasan is one to keep your eyes on.

Give him a follow on Twitch, YouTube, and TikTok!

9. Ned’s Declassified Podcast Survival Guide

Devon Werkheiser, Lindsey Shaw and Daniel Curtis Lee have created a podcast based off of their hit television series: Ned’s Declassified School Survival Guide, which aired from 2004–2007. The triple threat were best friends on the show, and only saw it fitting to revive the property and fans with a grown-up, alternate view on the series. They talk about real moments that happened on the show between them and other cast members, each other’s personal lives, and jokes among them.

In a world of reviving shows, movies, and independent properties, Ned’s Declassified Podcast Survival Guide manages to make a stand in its own right, showcasing the amazing personalities of these three co-stars, and even providing some entertainment along the way. They take advantage of the mass discoverability of TikTok, Instagram Reels, and YouTube Shorts to broadcast and advertise this podcast to those that might have watched them when they were younger, or might want an insight as to what these stars are into next. This television series, turned podcast is definitely one to keep an eye out for!

Go follow them on YouTube, Instagram, and TikTok!

10. Jedcal (RateMyDorm)

Jed Caluag is the 25-year-old founder of an up-and-coming startup RateMyDorm, which he created in 2020. He bought the domain names for RateMyDorm from the same owner of RateMyProfessor, and instantly saw this as an opportunity. Caluag is in full production mode for this new project currently, focusing on marketing the website through college subreddits, his own circle, as well as social media platforms like TikTok and YouTube to help spread the word and grow the company.

Starting from a small idea, in his twenties, to now an evolving website, Jed has created an empire in the academic space for prospective students looking to know more about potential school matches for their college experience. RateMyDorm features institutions like UC Berkeley, NYU, Cornell, Purdue, and more. As the list grows, RateMyDorm and Jed Caluag should only see more success in the future.

Go follow him on YouTube and TikTok, and visit RateMyDorm!

The social media influencers and creators we have mentioned are not only successful in their respective niches but also in their strategies to grow and engage their audiences across multiple platforms and revenue streams. They have mastered the art of repurposing content across different platforms, taking advantage of discoverability on TikTok and YouTube Shorts, and crafting original and engaging content that showcases their personality and value proposition. Whether they are making viral videos, entertaining podcasts, or innovative projects, these influencers are always finding new ways to stand out and connect with their fans. By learning from their strategies, you can implement these into your own social or influencer strategy.

The post Lessons from the Top Social Media Influencers Changing Social Media in 2024 appeared first on NoGood™: Growth Marketing Agency.

The landscape is much different in 2023, with the creator economy growing at an expedited pace. No longer are influencer marketing deals seen as a mystery, or a huge risk–they are almost essential if brands want to see success on social media. The stigma behind creators/influencers being anything but entrepreneurs and business owners themselves is gone.

It is easier than ever for brands to work with influencers, especially with tools like TikTok Creator Marketplace, where brands can reach out directly through the app to request to work with these influencers. Users desire authenticity and real people talking about these products, because they can relate them back to their own life, and turn over a purchase easier. Making influencers part of your social media advertising campaign is essential.

Why Do Brands Do Influencer Marketing?

With the rise of social media, influencers were able to have a platform to grow quickly and organically to build their audiences. The original influencer breed built a presence on YouTube and Instagram — these channels were and still are the key drivers in the rise of the influencer.

However, TikTok’s emergence has proven to be an even stronger catalyst in how influencer marketing (now dubbed creator marketing) has evolved recently. With its powerful algorithm, TikTok has given almost any creator a chance to stand out against the competition and gain a following. This broke the barrier of entry for many creators, whose previous experience was from YouTube or Instagram, whose discoverability had slipped in the past few years.

TikTok gave many influencers a voice and platform to make videos quickly and authentically, shaping the way for the influencer marketing boom. Influencers could create content quicker and authentically, and brands could order more of it and rely more on that influencer’s persona and background than investing in a curated feed or a channel.

Strategically, this can be advantageous for brands trying to tap into existing or even new audiences that the influencers can provide for their product or service. It can be a more organic or authentic way to get your message across to people that would not have thought of your brand otherwise. The influencer provides a very personal value proposition and connection for the viewer that can put your product in a better light for that person.

What Makes Influencer Marketing Successful?

What makes for a “successful” influencer marketing campaign? Is there a special formula that you, as a brand, can do to achieve peak performance for your campaign? If your influencer of choice is successful, does that also translate into a working campaign?

Although influencer marketing can have a lower barrier of entry, it can also be difficult to determine what makes it successful. Look through their social feed and see what type of content they make, how many views they receive on their videos, and any other engagement metrics that are important to assess if they would be the right fit for your marketing campaign.

Think of an influencer as a micro-celebrity. They have fans, or followers, that come to them for value, whether that be advice, entertainment, or a unique viewpoint. They differ from a celebrity where offline, they might not be as influential or popular. They are often providing the most value on social media where their audience lives. It is a transactional relationship between the influencer and audience, where they know what to expect and rely on that influencer to provide that value at the end of the day.

Tapping into that influencer and their audience is the key to making your brand stand out from the competition with a person that actually uses and vouches for your product or service, and can recommend that to their audience directly from their social channels, or straight through your brand’s page. It is the tactic of “putting a face behind the name” type of relationship or strategy.

Success comes when that influencer is authentically delivering the message you are wanting to provide for your product or service. It shouldn’t come off too salesy or inauthentic, because audiences, especially on platforms like TikTok that thrive from being real, see through it and can often lead to a bad impression.

Find an influencer whose values align with your own and who are confident can accurately represent your brand. Observe their viewership, engagement, and follower count to reflect the metrics you are wanting to target. Lastly, watch their videos and determine if this could be an influencer you would want to work with and put their face next to your brand.

Who Is Doing Influencer Marketing Right in 2023?

1. CashApp

CashApp is a money transferring application that also specializes in investing in stock and bitcoin, offers banking services, and even helps users file their taxes. They have a more relaxed nature and easy-to-use mentality that is a unique offering for users amongst the competition.

Their latest influencer campaign has been interviewing influencers and celebrities with awkward money questions. In this Bella Poarch TikTok, they ask her money questions, followed by a quick request for her to send some money on CashApp and spot the interviewer $5. Having popular influencers and people talk about your app could bode well with converting users who might also be familiar with your content.

2. Starbucks

Starbucks is an established brand dominating the coffee and tea industry with stores branching across different countries and cultures. With TikTok, Starbucks leverages the power of popular influencers on the platform like @jessiecostantino and @whoslulugirl who already talk to their audiences about food and lifestyle, and would make sense with their brand.

Influencers like them have made videos talking about specific Starbucks beverages to the camera, most likely in their car, in a casual, digestible way that can convince viewers to try or order those drinks.

3. Starry

Although it may be too early to tell, Starry Soda, formerly Sierra Mist, is ramping up its social media content strategy to target Generation Z and younger audiences. Referencing the video above, Starry is already reaching out to Gen-Z influencers to make videos promoting their new product launch.

Gabby Morrison (@gabbymorr), a 21-year-old Gen-Z influencer, made this video about Starry soda. Starry is reaching out to influencers in her age range and audience to help market the soda aimed at Gen-Z.

4. Xbox

An established brand like Xbox would not be where it is today without a killer marketing strategy. Xbox’s influencer marketing strategy for its lower cost console, the Xbox Series S, has been hugely successful, especially on TikTok.

Influencer and Creator, Tomas Budin (@tomasbudin) is one of many influencers Xbox has recruited to speak highly of its console. In the video above, Tomas makes a sketch where his partner tells him to check the console because “it’s not working,” where he then goes into all the features and details saying why it’s been working great the whole time. Tomas’s audience is both on-brand with Xbox and its content, making him the perfect influencer to partner with.

5. Gymshark

Gymshark is a fitness clothing brand aimed at gym, lifestyle, and fashion enthusiasts ages 18-25. They have built an empire with influencer marketing featuring and partnering with influencers that represent Gymshark clothing during workouts and in their videos.

Gymshark features people like @leanadeebb on Instagram, as well as other users in their community across their social channels that tag, represent, or speak highly of the fitness clothing brand. These influencers’ followers will be more likely to invest in Gymshark knowing their favorite influencers are wearing and working out with them.

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A post shared by Gymshark (@gymshark)

6. Moment

Moment is a company that sells camera equipment, accessories, online courses, and more aimed at creatives interested in photography, videography, film, design, and more. This company is built on its community and its creators that make content with their products. 

Where they excel is that they showcase these artists, either through partnering with them to create an online course, give them products to review and use (and then share that art!), and even just showcasing the artist themselves because their values align with their brand. Check out this behind the scenes with Aundre Larrow (@aundre) on Instagram for his 5 Tips For Studio Photography.

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A post shared by Moment (@moment)

7. HoneyBook

HoneyBook is a Client Management System that offers tools for small businesses to speed up their daily processes like client management, expense tracking, contact handling, and more. HoneyBook has succeeded through partnering with influencers and small businesses that actually use their products and services, making it more convincing for businesses on the fence of switching or upgrading to a Client Management System.

John Branch IV is a North Carolina based Wedding Photographer that also specializes in photography education through his YouTube channel. HoneyBook has partnered with John Branch IV, in exchange for mentioning them in his videos and creating video content around it. He even has his own discount code to convert new users to the platform.

8. aerie

Aerie is a women’s clothing store owned by American Eagle, specializing in lingerie, activewear, and everything in between. What sets Aerie apart is their commitment to see all women for their body sizes, showing models, products, and influencers that represent that inclusivity. That’s where the aerie Ambassador Program comes in. Aerie partners with influencers like @thejessclaire to showcase aerie products to her followers on TikTok. Those followers are able to relate to Jess on a personal level and are more likely to convert to real customers.

Influencer Marketing is a cornerstone of the marketing industry, delivering great results for brands that want to connect with potential customers on a personal level and showcase their product or service in a more approachable way. Picking the right influencer for your campaign will involve researching and knowing your target audience, or strategically picking someone to connect with the audience you desire. The brands that are doing influencer marketing right help show other brands the possibilities and tactics that others can learn from for the future.

The post 8 Brands That Do Influencer Marketing Right appeared first on NoGood™: Growth Marketing Agency.

The secret to this success — and what we will elaborate on further in this article — is to understand that, while B2C and B2B marketing have long been considered very different disciplines, TikTok manages to bridge the gap between the two. B2B brands can actually take cues from B2C playbooks, and instead of thinking of the customer or end user as the main audience, think of the individuals and decision makers within the ideal B2B client organizations as the primary audience for your B2B strategy. The strategy will primarily revolve around reaching this (human) target audience through content driven by value, education, and entertainment around your product or service.

In this article, we are going to cover TikTok B2B marketing: what it is, why you should consider it as part of your marketing strategy, various examples, and a winning content strategy aimed to get you going to start marketing today.

It can be difficult to navigate your B2B marketing strategy on TikTok because of the rather raw video format, the casual approach of the platform or the need for high content output; however, it’s important to keep focus on the significant advantages that a TikTok presence and social capital can provide —, such as reach, brand awareness and recall, rapid experimentation, and audience growth.

Companies such as Adobe, Notion, and Canva are changing the game when it comes to their content strategy on TikTok — and we will dissect their wins to understand what tactics constitute a successful TikTok strategy.

The way to succeed on the platform is to have a content strategy that makes sense for your brand and will be easily repeated by having a system in place.

Why Use TikTok for B2B Marketing?

There are a few reasons why TikTok should be on any B2B brand’s radar, and the below is a non-exhaustive list of benefits that the quickly growing platform can offer to any B2B brand with any doubts around TikTok.

Wide Reach and Diverse Audience

Traditionally not thought of for marketing to businesses, TikTok is emerging as a powerful contender as a go-to content platform for B2B — and the 1 billion active users are only one factor contributing to this. The audience on TikTok is extremely engaged, spending over 95 minutes (more than 1.5 hours) on the platform on a daily basis.

While traditionally, TikTok has been considered primarily an entertainment app for Gen Z and younger users aged 13-24, this is changing very quickly — and the user base on the platform is becoming increasingly diverse in terms of age and interests. For the US user base, here is the TikTok demographic breakdown by age: 10-19 makes up 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, and 50+ – 7.1%. The tail end with the mature users continues to grow quickly, creating the unique window for opportunity. More brands and business owners are joining TikTok every year, and could make a great strategy for your next B2B campaign.

Brand Awareness

The educational and entertaining nature of TikTok’s content lowers the barriers to establishing valuable connections with potential customers, further contributing to TikTok’s unique positioning as a content channel for B2B. TikTok is the ultimate discovery and entertainment channel, rather than social media platform, thanks to its AI algorithm, naturally yielding to the opportunity to be discovered by your ideal persona with the right type of content.

Whether it’s in-house content creation or creator partnerships, there are a lot of ways to ensure a consistent flux of quality and value-driven content that can help build community as a B2B brand or connect with existing niche communities on the platform.

Storytelling Real Estate

TikTok’s creative is unlike any other — and it’s driven primarily by short-form video. The rise of this content format enables brands to share value, a message and their brand story with more creative freedom, beyond what static images have ever offered in the past.

Additionally, when executed well, short-form video is currently the most entertaining content format a brand can deploy and has the ability to hold a viewer’s attention for longer and break a mindless scroll in a feed.

Content Flywheel

Last but not least, TikTok is a smart investment because the creative this channel requires is guaranteed to work on any other channel. By building out a TikTok presence, brands can effectively create a continuously-replenishing repository of short-form video content that’s repurposable organically and for paid strategies across YouTube and YouTube Shorts, Meta (Facebook or Instagram Reels), Pinterest, and more. This approach allows brands to have a higher jumping-off point for experimentation across multiple channels in the marketing mix and build a full-funnel strategy based on fast learnings from TikTok.

B2C to B2B: Learnings from the Consumer Side

Traditionally, TikTok has been thought of as a B2C platform, and businesses just have been relatively hesitant to crack the code on marketing there. On the contrary, TikTok, in fact, is a very powerful tool with great potential for businesses to take advantage of for B2B marketing. In the same vein that one would think TikTok content is meant for the consumer, the same practices can be applied to think about businesses in the same scope.

The same people that are running the businesses that you want to advertise to are also using TikTok in their day-to-day lives, making them the target audience for your product or service. These businesses are real people, and marketing to convince them to buy your product or service has never been easier.

While B2B and B2C are considered completely separate, TikTok, in fact, brings the two schools of thought together due to its core focus on education, value-based content and storytelling. This type of content that focuses on delivering value enables community-building and brand recognition, which can be a strong growth driver for B2B brands.

Many TikTok B2C learnings can be applied to TikTok for B2B, as the platform has proven to be successful in spurring the growth of B2C brands. Strategies such as participating in trends or trending sounds, creating educational, humorous, or entertaining content, and leveraging influencers and UGC creators, all while creating content that speaks to an individual are all examples of B2C strategies that could be adapted for B2B.

Using trending sounds or participating in trends on the platform can be a great way to reach your business audience, just make sure that it makes sense for your overall marketing strategy and still resonates with the tone of the brand. Be careful not to be too late to the party on a trend, as they often shuffle out very quickly. It is important to be timely with your content, especially if it is a trend that everyone is doing. Additionally, don’t leverage trends as a go-to solution — with the increased content saturation, quality and value are still key and maintaining high relevance and thoughtfulness is important.

Educational, or evergreen, content is content that your audience that already knows you will expect from you and return to. This can be promoting your product or service, detailing all the ways that it can be helpful, while still remaining entertaining. These videos need to speak to your ideal client that you wish to sell your product or service to. Stray away from humor (or be conservative with it, focusing on authority instead) and make sure to highlight the strong parts of your product.

Utilizing UGC, or User-Generated Content, and influencers can be a great way to diversify your content and prove value for your product or service. Hiring other TikTok creators showcasing your product is a great way to show your product in the real world, but can also be tricky because of the relevance of the content and how much you want to rely on another creator for this. It can be helpful to use them for advertising content, but make sure it is a right fit for your TikTok brand page.

Tactics To Win at TikTok for B2B Marketing

You’re probably wondering where that content strategy is, right? Our strategy for using TikTok for B2B is very straightforward and can be easily repeatable. First, we start with content buckets to determine your content, understand your brand voice, make more of what works, and analyze what is working to improve upon.

Create content buckets from brand values

What does your brand or product stand for? If you are offering a SaaS, what is that product offering that is different from your competitors? If it is a physical product, then decide what that product can do differently than other products in the same category. How is your brand or company unique from others in your industry?

Once you have these values and questions answered, organize them on a list. We are going to call this list your “content buckets” that you can pull from when deciding the type of content you want to produce for your TikTok account. Creating content buckets helps eliminate artist block, lack of direction, and sometimes even getting past the starting line for those difficult days.

Deliver value first, convert second

The key to success on TikTok is to truly understand the purpose of the platform — and why audiences flock to it. The reality is, most users turn to the platform for entertainment or education, and it’s important to meet their expectations for value add with the content strategy you develop.

When building your content buckets and ideating videos within each, make sure your video concepts satisfy at least one of the following:

• Lead with humor (but only if the joke makes sense for your brand)
• Teach your audience something new (can be product-specific, focusing on the product in action, or industry-specific, helping your audience perfect their skills)
• Join a conversation happening on the platform with reactive content (increases brand relevance — but make sure you have a unique stance and contribute a fresh perspective)
• Entertain with a good story (can range from your brand’s founding story to an office skit that showcases culture)

Pull the curtain and bring your audience in

TikTok is at its core different from other platforms in that it prompts brands to share more of their culture and story beyond the key product(s), service(s) or offering(s). Pulling the curtain, bringing the community along with your journey, and sharing internal culture is part of building a strong presence on the platform — and a great way to lean into the authenticity aspect of TikTok.

This process humanizes your brand and increases its relatability; you can also leverage community feedback through comments and interactions to dictate your next content move and collect product feedback. There are a few ways this can be accomplished — so here’s a non-exhaustive list of what this content can look like:

• Founder stories
• Stories of failure along the growth journey
• Behind the scenes building the product/service
• Office culture
• Employee highlights
• Success stories
• Future feature announcements

Double down on content that works

Picking from these content buckets, the ideal posting cadence to help narrow down your niche and your voice is between 1-3 times a day. Being consistent helps viewers know what to expect and helps you get better at creating content and understanding the platform.

For new and existing viewers, being consistent allows them to expect that you are active on the platform as a brand voice and actively interacting and communicating with your audience. Commenting, dueting, and responding to existing users shows that your brand cares about feedback and is listening to their community.

Being consistent also helps you get better at creating content from your buckets and understanding the app you are trying to market on. Experimenting marginally with the same format for your content buckets improves the quality of the content as well. There is something to be said about actually using the app that you are creating content for, so taking time to scroll through the For You Page and Following page and engaging with those users and videos allow you to get a pulse of the platform and make content that makes sense.

Analyze and Repeat Processes

Analyze the performance of your videos, and decide whether to evaluate on a weekly, monthly, or quarterly basis, so you can actively measure how well the content is performing. What are some trends that you are seeing with your content?

Creating every day and being consistent allows you to experiment with your content to see what works. For example, if you are posting how-to videos of your product, but notice that the views and interactions are the lowest amongst your content buckets, but others are doing better, it is clear to change the direction that your content is going and pour more of your resources into the content buckets that are performing well.

Top Companies That Do TikTok for B2B Right

Understanding which brands make killer B2B TikTok content will help us determine the direction and headspace we need to be in to start creating our own. Here are some of the best companies doing TikTok B2B correctly:

1. NoGood

How could we talk about B2B without mentioning ourselves? At NoGood, we were one of the first adopters to TikTok and ByteDance as a platform and took it seriously for marketing to businesses, and helped lead us to where we are today.

What we excel at: Our content educates, delights, and entertains businesses, marketers, and professionals through industry advice, knowledge, and setting the tone for businesses on the platform.

2. Adobe

@adobe In this ep of Make It Happen, @krisandrewsmall ♬ original sound – Adobe

Adobe is the SaaS company that most people would consider offers the industry standard applications for professional design work. However, as the years go by, competition ramps up and the marketing never stops for this mega-corporation.

Why they work: Adobe gives back to their community by using their TikTok to showcase artists actively creating and making a living using their products. This approach is relatable and sways those wanting to jump ship to a Creative Cloud subscription, or were on the fence with their existing one by showing the possibilities their applications can bring to people’s lives.

3. Notion

@notionhq How to build a habit tracker in Notion 📚 #notion #notionapp #blocktok #notiontok ♬ Canyons – Official Sound Studio

Notion is another SaaS that entrepreneurs, businesses, professionals, students, and more can use to keep their tasks, calendar, notes, and more organized in an all-in-one app.

What keeps them relevant: Notion is incredibly knowledgeable at creating content around trending topics or sounds, while also showcasing its product. They do many behind-the- scenes examples and look into what it might look like for their consumer to be using it. It’s relatable and engaging for those who like the product or considering downloading/paying for it.

These are only a few examples of brand accounts that have figured out how to use TikTok to advertise their product to consumers and businesses alike. The one trait they all had in common was that they all understood the TikTok community and the platform.

Their content was not over-produced, sales-y, or tone-deaf. They know exactly who they are talking to and know their product well enough to showcase it to viewers in an engaging way that is unique to TikTok from the storytelling, sounds, topics, and educational content that will help sway buyers and potential customers.

4. Square

@square Memory Sign Co. applying gold leaf to a window 🏆 #goldleaf #windowsigns #windowart ♬ original sound – Square

Square is a SaaS platform that small businesses can use to accept payments, especially in non-traditional environments. Their ease of use and wide acceptability make it tempting for those seeking convenience.

Why they succeed: Their TikTok videos feature small businesses and creators that use their products and highlight real people that already choose to work with them. They also have a unique approach to their style, using ASMR sound techniques to highlight different actions happening in their video, making it scroll-stopping and recognizable to returning viewers.

5. Canva

Canva is a SaaS design program known for just how notoriously easy and simple to use it is, making work and productivity much easier, especially when in a pinch.

Why they work: Most of Canva’s TikTok videos feature tutorials, walkthroughs, and tools that are baked into the program. Their videos feature the same person explaining the tool or feature and give users or businesses something to look forward to each time they tune in. They show how easy their program is to use and gives businesses another reason to invest in it.

Wrapping it all up

Making TikTok content as a B2B brand can be a challenge without an established presence or voice on the platform, but by understanding the nature of TikTok as a platform, its top-of-funnel reach promise, lessons from the B2C side, and, industry-leading examples, we can determine the direction to pursue on the platform.

TikTok for B2B is an opportunity to expand your marketing efforts to a new platform and reach an audience that will want to try or purchase your product or service. As the platform evolves, the potential for B2B marketing efforts and results will only be greater. If you’re looking to develop a TikTok strategy for your B2B business and want the help of a TikTok agency, reach out to our team to help you find your niche and start creating.

The post The Ultimate Guide To Using TikTok for B2B Brands (With Examples) appeared first on NoGood™: Growth Marketing Agency.

But what is the best way to achieve this? We are going to delve into the aspects, such as asking reasons as to why you would want more followers, and tactics for achieving more TikTok followers organically on the platform with examples from other brands and creators.

We would like to preface the article, though, with the caveat that there are no easy shortcuts – so strap in, and let’s go for a ride.

Why do you want more followers?

Are you a brand trying to sell a product or service? A music artist trying to gain recognition? Or perhaps you’re selling to other businesses, and want to showcase your product on TikTok? Whatever the reason might be, these are all valuable questions to ask when determining your whole purpose for even being on the platform.

What are your key performance indicators (KPIs)? Start thinking about measurable metrics that you can aim towards on TikTok that are realistic for your brand. Gaining a certain amount of followers is one step towards an overall larger goal in growth. Is it, “Reach 1,000 followers by the end of the quarter, “ or, “Reach 10,000?”

Additionally, in addition to making the follower number a primary KPI, what are secondary metrics you want to track to help give you a 360 overview of your growth? Potential metrics to consider range from engagement rate and an average number of interactions to impressions, but the goal is to choose a combination that takes the vanity out of the pursuit of followers, ensuring that the audience trickling in is vetted, eager to engage, and has high LTV.

Grab a fat expo marker (chiseled tip) and write on the closest blank space on your wall: “My goal is to _____,” or “I am on TikTok because _____.” Let this be your north star and come back to it when feeling doubtful.

Can you pay for TikTok followers? (Is there an easy way out?)

If you search Google for: “Buy TikTok Followers,” it will return a multitude of websites willing to take your hard-earned money in exchange for TikTok followers. Heck, you can even buy TikTok accounts with followers in a certain niche, just to get a step ahead on that front.

If you decide to buy TikTok followers from one of the unreputable sources, be prepared for them to not work in your favor. Purchased followers will not comment, share, like, view, or interact with your content at all, which raises a red flag for TikTok’s algorithm. The app will see that you have a high follower count, but no engagement, therefore rating your content as low-quality. On the other hand, those same companies are betting that you will continue to buy followers from them again out of frustration or hopes that suddenly those followers will also engage with you.

If you are not getting real engagement from your videos, then this is not going to help you in the long run. You will not learn who is actually engaging with your content, will not see real impressions, and therefore won’t go. If you want to grow your brand or following, it would be best to stick to the rules and do it the right way.

The truth is, pursuing a follower number without the engagement and true commitment from your audience defeats the purpose of the metric to begin with — otherwise, as a brand or creator, it’s more about chasing clout rather than a well-judged investment. The pursuit of follower growth for any brand or creator needs to be a community-led growth effort — an investment into building a community of users that are further down the funnel, serve as loyal advocates to create a growth loop, and are a step closer to a conversion than a cold audience would be.

Strategies to grow a TikTok following organically

Building a follower base needs to be approached in a strategic way, with the end user in mind and a blueprint in place. Luckily, we will review tactics that will help you gain organic TikTok followers, such as: posting consistently, engaging with the community, using hashtags effectively, and adding a boost through the right paid promotion strategies.

Post Consistently

The best way to gain traction with any skill or practice is through iteration. The name of the game on TikTok is consistency and learning through the process. When posting at a stable rate, you can learn which videos worked, flopped, had the most impressions, watch time, CTR, and so on.

Of course, the volume TikTok demands from brands to remain relevant is large — meaning that, to be successful on TikTok, investing in talent that can maintain posting consistency is key to getting this tactic right. But as the fastest-evolving and most cultural space on the internet, it shouldn’t be a “nice to have” for a brand to consistently remain top of mind for the audience through a high posting volume — in fact, it’s become a must-have in order to gain traction, get faster learnings, partake in ongoing conversations on the platform, and effectively build a community.

Create a Brand Pillar Strategy

Brand pillars, or simply put, “content buckets”, are brand values that represent your company that you can lean on to determine the categories your content will fall into. This is a straightforward method of creating a strategy, rhyme or reason behind every video that’s produced and posted.

Content buckets are built on the value propositions and differentiators of your brand that help you stand out from your competition. For example, if you are a Wedding Photographer, the value proposition might be that you have a specific aesthetic or perspective that others do not.

Content buckets highlighting a wedding photographer’s aesthetic (value prop):

• Before and after editing photos (showcasing that specific style)
• Photoshoot behind the scenes (bringing the audience along for the growth journey)
• Educational content (advice, outfit guides, and industry advice)
• Day in the life (behind the scenes of the photographers day)

Photoshoot Highlights:

Educational Content:

Similarly, as a brand, these values can range from sustainability to education to the specific values that your individual services or products deliver.

Going back to consistency, putting the content buckets to the test to measure the performance of each will help you decide which content to post more of based on what your audience or the TikTok algorithm responds well to.

Co-create through duets, stitches, comments, video replies

Engaging with the community can be a very beneficial way to organically grow your followers and increase visibility on the platform. There are multiple ways to do this, such as liking, commenting, and even reposting another account’s TikTok, taking advantage of the duet feature, which is a direct reply to the original TikTok with your video, and even re-creating videos from other users or jumping on trends that make sense with your brand.

Find communities and accounts that inspire you, or whose content you want to leverage as inspiration. Starting with the For You Page (FYP), content that the algorithm already shows to you could be a clear indicator of the content you already like or engage with.

Search for keywords relating to your interests or brand, and filter your results by the time posted to this year or up to this week. Accounts or videos that you find through these searches are actively being consumed and engaged with on the platform already, and you can see what is already working.

Sometimes, it can be easy to just focus on producing the content — but responding to the community and commenting back is valuable, showing there is an actual entity behind the videos. It gives your profile visibility and is great for strategic alignment with the content being posted. When posting a video, especially if it goes viral, replying back to comments or questions is a great way to get the pulse on your community. Remember that your comments should have value and drive trust when engaging with relevant accounts or other creators.

Sometimes, there are even opportunities to reply to comments with TikTok videos as well, sparking engagement, questions, and an expected follow-up to a question that other users will seek out on your profile or comment section to watch, thus gaining even more engagement followers.

Dueting existing TikToks, whether it’s a dance, answering the question, or trying your version of the video, it can be a fun way for the audience to connect the dots with you and another account, and might even gain you followers from that creator you dueted if your video delivers additional value.

Using Hashtags

This may be obvious advice, but use hashtags to slot your videos into niches, or hashtags, that will be shown to people interested in that hashtag organically or through search. Depending on the content of the video, use hashtags to describe it and allow people to quickly find it.

Start off with 1-2 of the most popular hashtags (or high-volume keywords) that are trending at the time (TikTok will show you the statistics of how many people are using them), then follow with 2-3 niche hashtags (or long-tail keywords) that will make your video stand out.

Taking NoGood’s videos as an example, if the video centers around “3 Brands Killing It on TikTok,” the team selected a combination of high-volume and long-tail hashtags to ensure wide reach and discoverability on a niche level.

Optimize your hashtags by testing them on different videos to see which of them perform better to determine top-performing sets.

A good way of finding relevant hashtags is by searching them on TikTok and sorting through the hashtag results it gives you. The platform will show how many views each individual hashtag has, so you can decide to stick with hashtags you are currently using or switch it up and try some new ones.

Hop on a trend or an ongoing discourse (if it makes sense)

Trending topics, videos, and audio are the heart of TikTok virality and discoverability. Joining a conversation on a widely discussed topic early or in the heat of the discussion helps you contribute to the conversation and will more likely net you with people looking at you and following for more of that content. If there is a popular Marvel movie releasing in theaters, it would make sense to make videos around that movie’s release because people are going to be searching for it at the same time.

Re-creating or responding to popular videos that are created can net people watching or responding to your trying to do that trend. Back in October 2020, Nathan Apodaca created a viral video of him skateboarding downhill and drinking a bottle of Ocean Spray Cranberry Juice while the tune of Fleetwood Mac’s “Dreams.” Ocean spray quickly took advantage of the free press, and leaned into the virality of this video, recognizing Apodaca’s video and promoting it themselves. Meanwhile, thousands of TikTok users quickly rushed to the store to buy that same cranberry juice to either re-create that video or just enjoy the moment that was happening.

The audio of Fleetwood Mac’s “Dreams” was trending along with that video format, so anyone creating a video with that song or video format was most likely to get eyes on their videos being posted.

Using trending sounds and hopping on existing trends on TikTok helps with visibility and organic reach on the platform. Using a sound that many people are already familiar with and engaging with on their For You Page will net you with more eyes than usual because of the TikTok algorithm pushing it to them.

Remember to try not to get lost in just doing a trend or using a sound just for pure reachability. Viewers can detect authenticity behind a video a mile away. If you are unsure if it works or not, try turning the volume down, so that it is not leading your content.

Paying attention to trending topics or pop culture, or popular videos and audio can net great results on your videos, and lead to more followers.

Promote Existing TikToks with Spark Ads

We recognize that we started this article by explicitly telling you not to pay for followers. However, TikTok offers a unique suite of advertising solutions that allow amplifying organic content for wider reach and thus a more diverse audience of your choice, that aligns with your brand’s personas. TikTok’s advertising solutions will still require strategy and a specific choice of campaigns to drive an engaged audience towards your brand account and maintain a high engagement rate alongside follower growth.

TikTok offers is the ability to “spark” existing organic videos from your page, and push them to more people with real-world dollars. The allure of this is the strategy to spark an existing video that did well with impressions, views, likes organically, and TikTok will help push that video to more of those people, driving them to your page.
Strategically speaking, you are already able to gauge the likelihood of the performance of these videos based on the included metrics baked into the app. If this existing video was doing well, perhaps it was promoting a product that you are offering, or it showcases your brand in a positive light, then it’s a sound approach to spark it and send it out to more people, getting more eyes on your page, and then more followers.

TikTok offers a number of campaigns specifically targeted at engagement and account growth — our best recommendation is combining a follower campaign with an engaged video view or focused view campaigns to ensure engagement alongside follower growth. More on building a TikTok ad strategy here.

Final words

Ultimately, there is no “hack” to getting more followers overnight or by paying someone else to do it. With even the largest brands, growing a following and a user base is a process built on trial and error, iteration, learnings and analysis, and is dependent on what is working for you.

Posting consistently, building a content strategy, engaging with the platform through trends, using hashtags, or investing ad dollars in TikTok are only a few of the ways to understand the platform and grow followers.

Let us know what tactics are working for your page, and follow NoGood for more TikTok and marketing advice.

The post How to Grow TikTok Followers Organically in 2024 appeared first on NoGood™: Growth Marketing Agency.