More brands are showing up on LinkedIn with a question in mind: “How can I stand out?” Posting on LinkedIn isn’t just about uploading open job positions anymore. It’s a space to share insights, learnings, and build community. Every brand, whether it’s a B2B or SaaS, can think of LinkedIn like peeling back a layer of what they already post on TikTok or Instagram. It’s all about the thought and brain power behind the greatest brand stunts.

The Winning Formula on LinkedIn

LinkedIn isn’t the easiest space to get discovered on. It’s niche and built by small communities who share similar interests, compared to platforms like TikTok, which are built for users to discover easily. LinkedIn is more complex, authoritative, and dense (sometimes). To build brand awareness and establish your presence on LinkedIn, there are three requirements:

Personal branding

Think aesthetics. Keep every post, text, image, and carousel on brand. From brand colors to voice and tone, your brand should show up the same every time someone comes across your page. This builds recognizability on LinkedIn and helps your followers know that it’s you every time you appear on their feed. Creating that familiarity builds a relationship with your followers in the long run!

Create valuable content

LinkedIn is all about establishing yourself as an expert in whatever niche industry you choose. Whether it’s design, AI, or beauty, your content needs to provide insights from your brand’s tone of voice. Valuable content sparks conversations through uniqueness, relevance, and clarity. How different is your brand’s point of view on a relevant topic, and is it digestible enough so readers don’t scroll away? This helps you develop credibility and build trust with your growing audience.

Consistency

The more consistent brands are with posting, the more people will see your posts. Consistency is key when it comes to posting schedules, formats, and POVs. For example, some brands post every Monday, Wednesday, Friday, or only Monday through Thursday.

As your brand gains more followers on LinkedIn, they’ll expect posts according to your publishing schedule. Knowing what to expect means your posts instantly catch their eye because it’s recognizable. This can be through carousels, short text posts, or a bit of both every now and then. Not only does a consistent POV establish your credibility, but it also makes you reliable to people who read your content.

Different Types of LinkedIn Posts

LinkedIn is full of different types of content pieces, but they can all be categorized into four categories: company culture, industry insights, hot takes, and news sources.

Company Culture

These are the posts that shed light on people within a company or in the same field. It can even be about a company’s brand mission and commitment. We often see posts about employee accomplishments, company awards, culture, etc. Company culture posts elevate specific people or groups of people within a company and their behavior. Think memes or quirky text posts about company culture. This type of content tends to lean more light-hearted and wholesome.

Industry Insights

Industry insight posts are research-backed trend discussions and observations within niche spaces. These posts offer insights on what’s happening “behind closed doors” that people wouldn’t think of off the bat. A “did you know?” kind of angle is what’s thought-provoking enough to be an industry insight. This content leans more authoritative and analytical.

Hot Takes

Controversial posts are thought-provoking and are a great way to get the comments sections fired up. These posts bring up controversial opinions about topics, past or present, to prove points—while still demonstrating expertise. These kinds of posts are engaging and provide a conversation starter in your comment section. Think of a question or statement that is dramatic and adds shock value. These posts lean more bold and unfiltered.

News Source

Think updates, timeliness, and relevancy. These posts highlight recent developments like product launches or news pieces, either in the real world or within an industry or company. News source posts are straightforward and cut to the chase. These posts are supported with a headline or digestible image of some sort to grab readers’ attention with dramatic statements or questions. News source posts are oriented to be informative and up-to-date on a certain topic.

The Top 10 Brands On LinkedIn Right Now

Based on LinkedIn’s winning formula and popular content formats, these are the brands that are killing it:

1. Semrush
2. UPS
3. Sephora
4. Amazon
5. The Nature Conservancy
6. PLM
7. Figma
8. Patagonia
9. Google
10. Duolingo

From B2B to SaaS companies, here’s the breakdown of their success on LinkedIn:

1. Semrush

Semrush is a digital marketing software platform that’s all about helping businesses grow their online presence. On LinkedIn, they post a little bit of everything, however, they mainly focus on news sources and industry insights posts related to the marketing world.

For example, their post about AI chatbots and search engines is considered an industry insight because it’s backed by research from Semrush. With their target audience being marketers and SEO specialists, their brand-focused content directly targets the audience that uses their platform.

2. UPS

We all know UPS as the company that delivers and ships our packages—on LinkedIn, we get to see beyond the package that arrives at our front doorstep. UPS on LinkedIn is all about demonstrating its company culture through storytelling.

The UPS team actively posts historical pieces, acknowledges hard-working employees, and spills facts about their greatest accomplishments. Great examples include this post about a UPS employee working for 55 years without accidents, and a fun fact about delivering on bikes, which gives readers a behind-the-scenes look at what it means to get a package delivered to their home.

3. Sephora

Sephora, the most popular retailer of all things beauty and personal care, has a soft spot for its employees on LinkedIn. Similar to UPS, Sephora is big on company culture. Their LinkedIn posts frequently spotlight Sephora employees, their speakers at company events, and all in all, uplift women.

Sephora’s posts showcase the beauty behind the actual makeup products they sell. This post about the percentage of female workers at Sephora shines a light on the voices of women in the workforce.

4. Amazon

As Amazon continues to grow, so does its LinkedIn following. Amazon is known as one of the fastest delivery services on the market, and its LinkedIn page provides readers with the latest company news and updates.

Amazon is consistent with its TOV, often posting about innovation and growth within the company. With over 34 million followers, Amazon continues to be one of the top-followed brands on LinkedIn. Despite many of those newer follows being due to recruitment opportunities, Amazon sticks to a clear visual identity, prioritizing value over virality.

5. The Nature Conservancy

If you care about nature and climate change, The Nature Conservancy is the page to follow on LinkedIn. When discussing personal branding and consistency, this account does just that. It’s clear what The Nature Conservancy stands for, and their posts speak for themselves.

Whether they’re posting about environmental concerns, fun facts, or encouraging readers to embrace nature, this non-profit shares its mission through every post. With this POV, The Nature Conservancy created a niche community of followers who stand by their values, making them an expert in the field.

6. PLM

PLM (Pretty Little Marketer) is a marketing service specializing in industry insights about all thinking marketing, from content creation to trends. Their target audience consists of marketers and content creators, and through that, they’re able to produce content to meet their audience where they’re at.

Consistency is key for PLM as their carousels include observations and learnings in the industry in a digestible and familiar format as the rest of their feed. PLM built a strong community of learners with their consistent posting schedule and insightful takeaways about shifts in the industry. Consistency not only creates familiarity, it builds reliability. Followers can constantly rely on PLM to post content that’s valuable to their needs.

7. Figma

Figma’s LinkedIn feed is all about themselves, and that’s what their audience, a community of designers, wants. Figma focuses on news source-style posts about their company. Their posts often include their latest updates, events, and tips about product features.

Figma is consistent with its messaging style and ability to spread awareness about its brand to avid graphic designers or web developers. Sometimes brands should make content about themselves, they just need to do it in a way that speaks to the right audience.

8. Patagonia

Patagonia’s mission statement is clear from the start. Their LinkedIn bio states, “We’re on a mission to save our home planet.” Patagonia is a retail brand that sells outdoor clothing and products, part of the reason for their commitment to environmentalism.

Patagonia’s LinkedIn page is a testimony to their commitment. Their posts lean towards company culture and news sources. Their page is also reliable and consistent. You can expect to read about the latest bill that impacts the environment or personal statements from employees at Patagonia. LinkedIn is what Patagonia truly is behind the backpacks and jackets people buy to camp in the woods.

9. Google

Google is one of the most followed brands on LinkedIn – and for good reason. Google’s LinkedIn makes readers feel like they’re a part of the Google experience. Their posts give their audience a behind-the-scenes look into Google, where viewers are introduced to different recruiters, interns, and employees who contribute to the company’s ongoing success. Besides company culture, Google keeps readers up-to-date with the latest news and features about its company.

10. Duolingo

Lastly is Duolingo. The infamous green bird that took over socials and owns the “unhinged” marketing strategy. LinkedIn is where we see a sharper and more authoritative side of Duo.

Duolingo highlights its employees-first culture on LinkedIn, regularly spotlighting company culture and how they treat their employees, acknowledging their hard work and contributions.

Their posts also give their audience the latest updates on any new updates to their language learning app, like additional courses or minor tweaks to improve user experience. Duolingo’s personal branding is consistent in every post, aligning with what they look like across all social channels.

Next Steps For Your LinkedIn

LinkedIn isn’t just a platform for recruiting anymore, it’s a full-scale brand-building channel. To see performance grow, brands need to treat it like any other social platform. It all comes down to strategy, consistency, and formatting.

Lead with value, stay current, drive content through storytelling, and start conversations. The brands killing it on LinkedIn today are the ones that blend authenticity with authority. Be an expert and a reliable voice for your followers.

Curious about partnering with us? Reach out to learn more.

The post 10 Brands Killing It On LinkedIn Right Now & Why appeared first on NoGood™: Growth Marketing Agency.

Duolingo, the worlds #1 language learning app, has earned the title for best brand mascot. Due to their social content strategy, every stunt and campaign they ran further developed their brand personality. Duo the owl is more than meets the eye, and with their recent release of “The Duolingo Handbook,” it makes the perfect sense why Duolingo rose to the top.

No one can do unhinged marketing like Duolingo, but here are a couple of tips that you can take from their social strategy.

Wholesome and Unhinged

Duolingo recently released their own handbook, breaking down the formula of their success story. From the beginning, Duolingo invested in a long-term product. They knew it was going to take time to perfect their product, so they built a quality team and bet on technology, knowing it would improve as the years went by.

By setting the bar for their app and constantly experimenting to make sure everything functions and is up to date, they were able to commit to making it fun. With a capable and competent team, Duolingo ultimately came to the conclusion that balancing wholesome and unhinged content worked for them. They had the space to create and express their creativity. They experimented with different formats and tones only to perfect the angle that worked for them.

They recognize that their humor is subjective and sometimes polarizing, but to the people who get the joke behind their stunts, they love Duolingo even more. They’ve honed that personality and made it their passion to keep it going, even if their humor doesn’t appeal to everyone. This is what helps reflect Duolingo’s authenticity. Nowadays, it’s more important for consumers to see brands stick to their own humor and not fit in a box that isn’t made for them.

Once their mascot was introduced to their socials, Duo became permanent and the lore began. Duo is known to be menacing, threatening, but also “cute and cuddly” as long as you finish your lessons and don’t break your streak. Brand personality ties back to the intent of their app – to teach people a new language. Duo stays on top of the fandom to make sure everyone is completing their lessons.

Zaria Parvez: Social-First Strategy

Social media manager Zaria Parvez started at Duolingo in 2020 to lead the brand’s social channels and quickly became the voice that we all know and love.

When she first started, it was a team effort as engineers, data scientists, and even front desk security participated in her videos. The support from her team brought the Duolingo vision to life, bringing forward storylines like Duolingo hating on people for using Google Translate, his obsessions with Dua Lipa, and many more.

After many of their social stunts went viral, Duolingo switched to a social-first strategy, seeing the impact of their content on channels like TikTok and Instagram. Storytelling became the forefront of their strategy to build up the plot for who Duo is and what he means to those who follow him or use the app. That’s why prioritizing social channels was favored over traditional TV commercials and ads. They can see the growth and impact of their content in real time on their socials, and they can take those learnings to further improve their strategy and grow as a brand.

As Duolingo’s unhinged and wholesome marketing angle grew popular, Gen Z were the ones who consumed their content the most. Following Duolingo for its shock-value and attention-grabbing content developed a lore and fandom for the green owl. People understand the inside jokes, comments like their in on the storyline, and participate in any stunt they execute.

One key takeaway from their social-first strategy is how often they respond to people in the comments section. There is never a video where Duolingo doesn’t respond to at least one comment, and the responses further the brand personality even more. Oftentimes the tone of their replies are menacing and threatening.

The comment that started it all was when the United Kingdom TikTok account commented and Duolingo replied by calling them a colonizer. This was the first step towards users recognizing what kind of brand Duolingo really is.

Breaking Down Duolingo’s Social Stunts

2024 was a wild year for Duolingo, marking some of their biggest social stunts yet. From making a fake website to producing music videos, here’s a timeline of some of Duolingo’s most impactful social stunts.

Duolingo Superbowl Ad

In 2025, Superbowl ads cost, on average, $8 million dollars, which is estimated to be about $266K per second for a 30-second ad. Duolingo didn’t want to pay for those 30 seconds. Instead, they opted for a 5-second ad and a push notification to be aired at the same time.

This stunt introduced multi-screen experience ads to the Superbowl and was quite possibly one of the most memorable Superbowl ads ever. While their 5-second ad aired, their team perfectly timed a push notification to those who have the app downloaded from Duolingo’s butt saying, “Do your Duolingo.”

What’s so groundbreaking about this ad is that for a fraction of the cost, their ad was one of the most talked about compared to other 30-second ads that brands paid millions of dollars for. It was an accurate description of Duolingo —- unhinged and unexpected. Their efforts paid off, proving that you don’t need to spend millions of dollars on an ad, you just need to authentically show up as a brand for your audience.

Duo on Ice

On April Fool’s day, the Duolingo app tricked thousands of people into believing that there was a multilingual musical happening for four hours with no intermission. 

Duolingo partnered with SeatGeek to launch a website for people to buy tickets. However, it was just one landing page. All the links to the different locations of their musical were fake — clicking the “find tickets” button resulted in a pop up that says “Duo on Ice has been canceled,” blaming Duo the owl for a class action lawsuit which was also fake.

The website is still up to this day, but the most notable thing to take from this stunt was the team’s effort to make this seem believable. Duolingo posted a trailer for their musical, featuring all the Duolingo characters like Lily and Zari actually dancing on ice. The team wore their own mascot suits and skated on ice, teasing an upcoming performance, when in reality, it was the only show people were able to see. 

They even released a song called “Spanish or Vanish” that was posted with dancing ice skaters singing in Spanish and English. This was a nod to a viral trend at that time called Spanish or Vanish. Another example of Duolingo tapping into a viral moment and adding onto the moment by making it their own.

This stunt only showed how far Duolingo was willing to go with their unhinged marketing angle. This is where the difference lies, as brands try to mimic an unhinged brand personality, Duolingo takes stunts to heights like going as far as to make a fake website to push the storyline forward.

Duolingo and Charli XCX

The most attention-grabbing guerilla marketing stunt was Duolingo’s move to get employees to go to Charli XCX’s concert. Taking advantage of a viral moment, Charli XCX’s tour, they paid thousands of dollars for pit tickets. Duolingo knew Charli’s concert would be heavily recorded and posted on social media, and so they showed up dressed to impress — as Duo the owl.

This is a prime example of guerilla marketing. While Duolingo did post about their appearance at the concert, most of the videos that went viral actually came from other people’s accounts and POVs. These videos of the Duo birds at the concert went viral and amassed millions of views on TikTok.

Duolingo is already known for their “unhinged” marketing strategies, but they took it a step further this time by choosing to spend their budget on concert tickets and tactical virality instead of taking the traditional route of ad or billboard placements. BRAT summer, started by Charli XCX, was trending in 2024, making neon green the color of the season. The Duo owl is already neon green, making a perfect parallel between him and the viral trend.

That being said, the actual Duolingo app and Charli XCX don’t have much in common other than the fact that Charli sings “talk to me in French, talk to me in Spanish, talk to me in your own made-up language.”

With millions of impressions on social media to back up the success of their stunt, it enhanced Duolingo’s brand visibility where even Charli XCX recognized the birds in concert and mentioned them. Any Charli XCX fans that didn’t know Duo before probably do now.

Duolingo Christmas Videos

In November 2024, Duolingo released a couple of fully produced music videos on Youtube that were also listed on Spotify for users to listen to. One of them was, “Bring my parents back” where the storyline involved Duo kidnapping a boy’s parents because he didn’t finish his lesson.

The boy sings for Duo to bring his parents back, promising that he’ll do his lessons. There was even a song featuring one of the Duolingo characters Lily, expressing how much she hates Christmas. Once again, we can note how far the social team goes to put together ideas for content to make it as unhinged as possible.

These videos were all made to promote their Duolingo plushie as a gift for Christmas. Their video “Owl on the Prowl” was a holiday video and advertisement all in one to promote their Duo plushie. While Elf on the Shelf was made to watch kids be good so Santa can get them presents, Owl on the Prowl was made to watch and see if you miss a Duolingo lesson.

This was the perfect way to sell a product. On Youtube, their holiday videos generated over 7 million views. Using their social-first strategy, the Duolingo team prioritized sales through socials and links over TV commercials and paid ads. They were able to show up in an unhinged way through the storytelling in their music videos. Shared across all their social channels, people showed interest in purchasing a Duo plushie.

Korean or Get Eaten

Squid Game was notably the most anticipated Netflix show towards the end of 2024. With everyone talking about the show, Duolingo tapped into another viral moment and launched a campaign with Netflix called “learn Korean or else.”

Combining Duolingo’s humor with Squid Game, this campaign was made to motivate fans to do their Korean lessons before the release of Squid Game Season 2. In the app, Duolingo added over 40 keywords in relation to the show. This way, fans can understand the show by learning the language on the Duolingo app.

After Squid Game Season 1, Duolingo saw a 40% increase in Korean learners, so why not motivate them to learn more Korean? Along with this campaign was another fully produced song called “Korean or Get Eaten,” released on Spotify and as a music video on Youtube, featuring Duo the owl in a pink jumpsuit like the Squid Game guards. On Spotify, the song received over 1.1 million streams. 

Duo is Dead

As of now, Duo the owl is dead. On February 11th, it was announced in a post that Duo died. Dua Lipa reposted the statement the day after. Once the announcement went public, fans and brands went on a rampage — possibly creating the biggest funeral in internet history.

Brands like Hootsuite and Buffalo Wild Wings took part in creating reaction videos to the mascot’s death being caused by a cybertruck. This stunt is as far as Duolingo ever went, killing off their own main character. While users are having fun with this stunt, many are questioning how sustainable unhinged marketing is for Duolingo. 

What can come next after killing Duo? Well, the reality is — this was a brand campaign. Duolingo announced a “gofundme” themed goal of 50 billion XP. The goal: users in every country must complete their lessons and earn 50 billion XP total to bring Duo back to life. This is a worldwide movement where the fandom of Duo can work together and play a part in saving Duo’s life.

This campaign is not only interactive, but it also further gamifies the user’s experience of learning on the Duolingo app. As of now, the USA, Germany, and China are in the top 3 for earning the most XP.

Turning this into a game where countries can compete against one another to earn the most XP 1) gets users who have the app downloaded who stopped using it to get back in track and 2) motivates users who only follow them on their socials to download the app.

This entire campaign is to generate more downloads, and ending Duo’s life was the way to do it. With this stunt, everyone who’s invested in the lore can participate in a worldwide effort to resurrect Duo.

Duolingo’s Impact

Duolingo has ultimately left long-lasting effects on the way brands view unhinged marketing. Time after time, each of their stunts are proven to be successful following their impressions on their social channels. The unhinged marketing strategy is now popular because of them.

Duolingo’s wholesome, funny, chaotic, and menacing personality teaches brands that it’s okay to step outside of their comfort zones to make content. The mascot shows that brands can still engage with their audience in a way that’s authentic and genuine instead of making ads that put their product at the forefront instead of their users.

Embracing an unhinged personality not only engages with the audience but also reaches farther in the digital space by staying relevant to younger audiences. Their social strategy helps them stand out from a sea of brands because they actively make the choice to be as authentic as possible. The outcome? Their strategy impacted other brand ads.

We see brands like Astra Tarot, Chillo, and Lune comparing their brand with Duolingo, using the brand for their own social capital. There’s a standard that Duolingo set that shifted the way marketers view their strategies. When brands try to build familiarity, they compare themselves to Duolingo and automatically, their consumers can get the feeling of what their brand is like — wholesome and unhinged.

It’s similar to seeing a logo and automatically knowing what brand it is like Adidas’ three stripes or the Nike swoosh. Duolingo is just the same to unhinged marketing. It’s hard to mimic Duolingo’s extremely successful strategy but when following their step-by-step process listed in their handbook, it all makes sense.

Key Takeaways

Brands shouldn’t necessarily copy Duolingo to a T, but there are great lessons to be learned from their social-first strategy.

• Be authentic. Don’t be afraid to step out of your comfort zone to appeal to your audience more. Sometimes, barriers need to be broken to build a loyal customer base where people recognize your brand for exactly what it is.
• Tap in. Being able to speak to your customers the right way isn’t just about solving their problems. FInding ways to be a part of cultural conversations outside of your brand space not only builds recognition but opens the doors for new customers to come to you.
• Go the extra mile. The reason why some brands can’t succeed in an unhinged marketing strategy is because it’s obvious that it’s not authentic. Going the extra mile means going as far as your brand can to push a storyline forward that is still in tune to what your brand voice is.
• Choose brand collabs wisely. Brand collabs are a great way to introduce a new audience to your brand, but sometimes, they can feel pointless. Choose brands that can help support or already align with your brand voice. Think about how you can elevate them while also speaking to your audience from your perspective.

The post Duolingo Social Media Strategy and Impact of Unhinged Stunts appeared first on NoGood™: Growth Marketing Agency.

LinkedIn has progressed over the past few years to become much more than what we originally knew it to be – a job board. Now, it’s about networking and spreading the word. When it comes to the latest marketing trends, ad campaigns, or any other hot topics, LinkedIn is the place to look for professional opinions and thoughtful insights.

I’ve collected a list of 10 valuable LinkedIn accounts to follow in 2025 to stay up to date on all things trending.

TL;DR – The Best Linkedin Marketing Accounts to Follow in 2025

1. NoGood
2. Ryan Pearson
3. Eugene Healy
4. Martin Zarian
5. HubSpot
6. Ashwinn Krishnaswamy
7. Grad Girl Marketing
8. Pretty Little Marketer
9. Ali Kaltman
10. The Marketing Millennials

1. NoGood

Profession: Advertising Services

Follower Count: 58.2K

Topics Covered: Ad Campaigns, Trends, AI, Growth Marketing, Content Marketing, Graphic Design

Most Recent Posts:

• You don’t need proper spelling to have a good ad.
• Let the TikTok clone wars begin

NoGood is not only a marketing agency, but we’re also a community of creative thinkers who are all about social media. Our team posts weekly news updates about the latest marketing trends, from brand collabs to movie pop-ups. We look at news from a holistic perspective — connecting the dots to strategy and the ecosystem of social media.

2. Ryan Pearson

Profession: Brand Strategist

Follower Count: 12K

Topics Covered: News Roundups

Most Recent Posts:

• 10 things I’m paying attention to today…

Ryan Pearson is a strategist who stays on top of the latest marketing news. He covers a wide variety of topics, from brand campaigns to AI, and he always provides his users with unique insights. His series, “10 things I’m paying attention to today,” is great for people who are looking for important sources to read about the latest news. He highlights important marketing news occurrences Monday through Friday, giving users a lot of timely information.

3. Eugene Healy

Profession: Brand Strategy Consultant

Follower Count: 8K

Topics Covered: Hot Takes, Brand Analysis, Culture Analysis

Most Recent Posts:

• Identity Marketing Is (Sometimes) Overrated
• The End Of Hollywood Celebrity

Eugene Healy is the king of hot takes. He posts short-form videos on his account where he does a deep dive into an analysis of all things brands and culture. His videos explore topics such as leveraging nostalgia in branding, the importance of creativity in late-stage social media, and effective marketing tactics for emerging generations.

4. Martin Zarian

Profession: Full-Stack Brand Builder

Follower Count: 26.7K

Topics Covered: Marketing Strategy, Branding

Most Recent Posts:

• There’s a lot of BS out there…especially B2B tech space.
• Bad branding is incredibly more expensive than good branding.

Martin Zarian is all about honesty when it comes to his breakdowns. With his straightforward and blunt answers, he’s a trustworthy resource for what to do and what not to do when building your brand. Martin can be leaned on for branding tips and tricks for new and current brands.

5. HubSpot

Profession: Software Development Company

Follower Count: 1M

Topics Covered: Marketing Memes, Courses, Tips and Tricks

Most Recent Posts:

• “You’re so funny”
• Unhinged behavior

In the past, it’s been rare for big brands to develop online personalities, but companies like HubSpot proved it can be done – and well. Their witty, tweet-like posts reflect on office culture, current trends, and overall build a character. Their page can be taken as inspiration for other brands as they build their online presence and personalities.

6. Ashwinn Krishnaswamy

Profession: Partner at Forge

Follower Count: 8K

Topics Covered: Brand Breakdowns, Strategy, eCommerce

Most Recent Posts:

• What goes into designing a new brand?
• Walmart rebrand

Ashwinn Krishnaswamy provides depth-analyses on rebrands, new brands, and product releases. He often goes over the ins and outs of what’s new and why it does or doesn’t work. His insights offer great value when it comes to building consumer brands.

7. Grad Girl Marketing

Profession: Global Marketing Community

Follower Count: 152K

Topics Covered: Marketing Campaigns, Trends, Trend Marketing

Most Recent Posts:

• Top Marketing campaigns of the week
• The hottest of trends…

Grad Girl Marketing is a global, women-led community. Their series of “top marketing campaigns of the week” is a regular roundup of 4 campaigns plus one throwback. We can often find industry trends and insights, relatable marketing content, as well as tips and career advice for marketers who are building their personal brands.

8. Pretty Little Marketer

Profession: Global Marketing Community

Follower Count: 302K

Topics Covered: Marketing Memes, Marketing Hot Takes, Tips and Tricks, Trends, Predictions

Most Recent Posts:

• Dear Lord when I get to heaven…
• Is LinkedIn the future of influencer marketing?

Global marketing communities are not to be underestimated. Pretty Little Marketer aims to simplify marketing and social media strategies. They talk about industry news, trends, and professional development content tailored to marketing professionals. They also post witty, tweet-like text posts to showcase their page’s personality, delivering knowledge and character.

9. Ali Kaltman

Profession: Brand Director

Follower Count: 7K

Topics Covered: Brand Marketing, Trends

Most Recent Posts:

• Abercrombie x White Lotus
• Trader Joe’s just launched…

Ali Kaltman is a marketing professional who shares content on marketing strategies, industry trends, and personal development tips. She engages with her network by sharing articles and participating in discussions related to marketing and business development.

10. The Marketing Millennials

Profession: Media Production

Follower Count: 1M

Topics Covered: Marketing Memes

Most Recent Posts:

• It’s meeeeeee
• We are spies!

If you need a mental break from all things educational and informative, The Marketing Millennials specializes in office culture marketing memes. They’re witty and comedic, providing marketing agencies with relatability and funny memes to share in the work chat. Inspiration can be taken from this page for marketing tweets and threads.

Takeaways

When learning how to stay in the loop of what’s currently happening, LinkedIn is a great tool for that. Valuable and insightful conversations can be started, giving you the outlet to network with others on your marketing journey. Stay up to date on the latest news, strategies, and trends with these accounts to further your knowledge and personal brand.

The post Top 10 Marketing Accounts to Follow on LinkedIn in 2025 appeared first on NoGood™: Growth Marketing Agency.

Changing Social Media Terms to Inform Your Strategy

Social media is all about adaptation, and even though methods and strategies didn’t make a full 360 on January 1st, we need to prepare for some upcoming changes in the language of social. Here’s a list of 7 social media terms to familiarize yourself with when thinking about your customers.

1. Memefication
2. Private Communities
3. Social Monitoring
4. Unhinged Content
5. AI-Generated Content
6. Social Commerce
7. Gamefication

7 Social Media Terms + Examples

1. Memefication

One type of content that has continued to be successful is memes. In 2025, brands will practice the art of memefying themselves, aka, memefication.

It’s not necessarily about making memes out of other viral moments, but making memes from your own virality. Whether it’s based on a popular conversation amongst users of your brand or something that turned into a highly talked about topic – negative or positive – it can be memefied.

The Muppets Meme

The Muppets meme of Pepe became viral in December of 2024. Creators and brands took it in their own hands to replicate the trend in their own way, following the format of the meme. As a result, Disney responded with their own image of Pepe. Disney’s response video received a huge response with over 9 million views and almost 2 million likes.

Popular comments like, “Nah… blurry Pepe portrays exactly what we need,” “the blurry one is the emotion we desire,” and “you do not get to choose in what way you become memefied, Pepe,” are direct responses highlighting user’s emotions and reactions to the original meme, which was a blurry image of Pepe that portrayed “disarray and being a mess” in life.

It was a great opportunity that Disney took to poke fun at the viral trend, memefiying their character. Whether people liked it or not, it got the attention they were hoping for.

2. Private Communities

If there’s one thing users are feeling the most, it’s FOMO. People are constantly craving in-person experiences and finding outlets to build those connections whether it’s through IRL events or online communities. Brands can leverage this feeling to build loyalty and trust with users as they make memories.

Memories are viral moments. When creators capture these IRL events, FOMO arises, causing current and new users to want to be a part of a community.

Art Basel in Miami

The most recent Art Basel event, known for being an art exhibition and selling art, had a huge celebrity/influencer turnout. Popular TikTokers were invited by brands who were also first-timers to the high status event like Ulta, Stanley, Joe and the Juice, and many more.

IRL moments are often captured and plastered all over the internet. Videos of influencers were posted on socials, showing their status and opportunity for getting access to Art Basel. Being known as a place where high status people go, it generates the feeling of FOMO for users to wish and want to be a part of these important moments.

3. Social Monitoring

If social media had a visual clock, time would be moving at the speed of light. Being able to monitor online trends is crucial to staying in the loop of all things viral. Viral moments happen everyday, but only some moments make it to recognizable trends.

Social media managers will need to practice daily market research across channels and news outlets. Moments from IRL cultural events to skits, lip syncs, or meme trends will be instrumental in not only squeezing into the algorithm but being able to speak a user’s language.

Nuuly

Nuuly, the rent clothing brand, posted their own version of the viral muppet trend. In their version, they recalled an unfortunate story. Typically, Nuuly’s content style on TikTok consists of POVs, trending audios, and brand focused videos.

Compared to the success of their current history of content – with views typically under 12k – their version of the muppet trend became the highest viewed video on their account. It’s currently pinned with over 5 million views and over 570k likes. Nuuly was able to tell a story that related to their brand but was also engaging enough for non-users to stop and scroll through the carousel.

Not only was Nuuly able to speak a user’s language, but they were also able to reach a new audience and gain new followers, making impressions and boosting their page.

4. Unhinged Content

To be unhinged is to be authentically yourself. Content doesn’t have to be dramatic, disturbing, or surprising for it to be unhinged – it means to step away from what your sense of normalcy is. 

In the traditional scope of marketing, ads and commercials gravitate towards being product heavy, focusing on selling rather than telling a story. In 2025, content will all be about sharing stories and building connections. That’s what we have the paid team for – ads. When it comes to content, there are three indicators of a valuable post: storytelling, character, and relatability.

How well can you tell a story? How much can we take away about who your brand is? How much can people relate to your content to build a connection with your brand? It’s about being unapologetically yourself without restraints of what you think looks “clean” or “professional to post.”

Professional, high-quality cut content is out of touch with today’s society. Immediately, users get nostalgia and relate it to commercials that were paid heavy, triggering an immediate swipe. Clean cut, high-produced, and professional content will die down almost completely across social platforms.

Duolingo

The green bird has broken the barriers of what content means time and time again. Duolingo’s content is full of character and personality, building a narrative that they’ve fully embraced in their content strategy. We’ve seen this through their elaborate Christmas music video, “Bring My Parents Back,” which is a response to the narrative that the Duo bird will kidnap you or threaten you in one way or another for not maintaining your streak.

As much as we see Duolingo dominating mascot marketing – take notes, Mickey – we can look at competitors like Rosetta Stone and see where the difference lies. Duolingo sells their personality instead of their product. A lot of people online have said Duolingo doesn’t really help you learn a new language – yet, their marketing is so effective that it’s the first platform you think of when deciding to try to learn a new language. The paid aspect of brand content is the way a brand is carried versus how they sell.

Rosetta Stone for example, with 149k followers, has their content framed around teaching facts about different languages. The channel is super language based, educational, and shows different faces each day. It has a consistent message but lacks relatability to create connections. Sometimes, educational content needs to have a balance of the two. Essentially, making content with an exploration and discussion approach rather than just a teach and listen moment makes all the difference.

5. AI-Generated Content

New forms of storytelling will be on the rise thanks to AI. We’ve seen updates in Premier Pro’s AI tools, and this platform is becoming the go-to for creators to produce content in unique ways. Editing and cutting down long-form content into short-form content are important AI tools to utilize. Not only will AI help edit content, but it will also produce images to enhance visual storytelling elements.

Storytelling has become an essential part of content creation over time. Visual elements that are eye-catching and colorful are favored on platforms such as Youtube and Instagram. Using AI to produce graphics and elements for your channels can elevate your delivery style, further scaling your brand. Sooner than later, most content will exist with at least one AI modification.

Coca Cola Christmas AI Ad

The Coca Cola Christmas ad in 2024 was their first time recreating their iconic holiday ad with AI integration. As a result, it faced backlash with many pointing out how inauthentic and fake their ad looked. From AI-generated people to critical detail mistakes, many aspects of the ad were bashed. Users have expressed concerns of over-utilizing AI in ads, which may overthrow the perception of AI’s benefits in the content creation world.

The Coca Cola ad was an example of how AI shouldn’t be used to sell a product. It missed the mark in connection with their core audience, especially during the holiday season. AI tools in software are a game changer but should be used in ways to enhance rather than replace traditional filming and art.

6. Social Commerce

TikTok shop has been pivotal in changing the way users consume content. Now more than ever, social media platforms have become saturated with content surrounding buying products from hauls to cheapest finds. Every few videos on your FYP seem to contain the orange shopping cart button, a now recognizable symbol for a paid promotion, triggering users to swipe — unless it goes viral enough to garner engagement.

Social media trends like “dupe culture” are great contributors to the overwhelming and saturated scope of consumer habits where buying less for more is favored over quality. These ongoing trends are pushing the demand for purchase and accessibility more, influencing other platforms to integrate TikTok Shop’s UX into their own shops. Social commerce is something brands can use to grow their businesses.

eBay Integration With Facebook

We’ve seen apps like Facebook and Instagram already integrate in-app purchases to their platforms. Just recently, Meta has allowed some eBay listings on Facebook Marketplace, causing a 9% increase in shares. With competition against companies like Temu and Amazon, eBay will benefit greatly from Facebook. Since Facebook is a social media platform whereas eBay is solely for shopping, it will be more accessible for users to shop with them.

Seeing how impactful TikTok Shop was to consumer behavior, we will most likely see more updates in other platforms to create a similar seamless shopping experience for their users. Social commerce will continue to expand and be pivotal to how brands can reach users to influence them to buy their products.

7. Gamification

Experiences IRL and online will become more gamefied. It’s become a way for users to engage with and build connections with brands. Sometimes, static content doesn’t work, and other methods of engagement are needed for users to feel like they can stay on an app longer than usual. Methods like spin the wheel, giveaways, badge earning, and rewards are common ways we see brands encouraging users to stick with them.

Squid Game on TikTok

The day after Christmas, Squid Game season 2 was released and became a huge hit. Partnering with TikTok, the platform created a real Squid Game app game for users to participate in. Games from the season 2 show were included, prompting users to complete all levels to receive a 456 profile picture frame for their accounts.

Earning the 456 frame shows status for not only knowing Squid Game but for being able to complete the game levels that others may not be able to. The frame is like a badge of honor for users to feel like they’re a part of something. We’ve seen this with other examples like the red lipstick stain on Instagram for their notes promoting Sabrina Carpenter’s Short N’ Sweet album.

Key Takeaways

Understanding these 7 social media terms is crucial for staying relevant and competitive as a brand in the new year. By aligning with trending language, cultural moments, and platform-specific nuances, you can enhance brand visibility.

This approach not only boosts your online presence but also positions your brand as relatable and in tune with evolving digital conversations — ultimately driving loyalty, growth, and success in a quickly evolving social media landscape.

The post 7 Social Media Terms to Prep You for Success in 2025 appeared first on NoGood™: Growth Marketing Agency.

One thing that we know for sure – this is the golden era of social media where everything is about content. From long-form to short-form content, social media has changed the way people consume information and shop. Taking our findings from 2024, here are 8 social and community formats and concepts we predict will be trending in the new year.

1. Unhinged Content Will Rise

Personalities are outshining professionalism. In 2025, it pays to be creative instead of comfortable. Brands are stepping out of their comfort zones, showcasing their true brand voices to create authentic connections with their audiences. By creating a consistent narrative, brands become recognizable and remembered for what they say and do in a way that resonates with their customers.

In other words, it’s okay to push the boundaries a bit and be unexpected. The element of surprise will catch attention in the best way possible.

2024 Finding: Nutter Butter

The infamous Nutter Butter snack became an internet sensation almost overnight. Thanks to their TikTok account, the brand reached an entirely new audience with their disturbing, weird, and unhinged content. With the creation of characters like Aidan and Nadia, people were starting to enjoy the storyline, even though there’s no plot.

Not only have they gained millions of views using this strategy, but other brands like Dunkin began to take note and mimic a similar content style like them. People love a good story and personality – and unhinged content does just that.

2. Reactive Social Listening

Social listening is not just about solving problems anymore – it’s about playing along with what your customers are saying about you online and offline. Whether it’s in the comments section or in videos people make, brands will be reactive to the conversations people have about them.

Subtle hints or noticeable nods towards customer responses and reactions will continue to take place on brand channels. This is what it means to engage with your audience. Plus, it builds your community and develops trust as people see how much you care about their conversations.

2024 Finding: Chipotle

Remember when Chipotle teamed up with Spirit Halloween to make Chipotle Halloween costumes? Or when Chipotle released cilantro soap? These stunts weren’t necessarily planned in advance – these ideas were created by you, the audience. There were viral memes going around the internet, lashing at how Chipotle was under serving their bowls, so instead of directly addressing a problem, they made light of the situation.

It takes a lot for a brand to accept constant backlash, but Chipotle threw it back at their customers and memefied themselves, creating a fork, napkin, and Chipotle bag costume. As for the cilantro soap, it was an old concept, but with fan demand, they brought it back for real. In 2025, we’re going to see more brands bring on and offline conversations to real life.

3. IRL Events Will Grow

Communities are on the rise more than ever, as well as IRL events. Events like popups, exhibitions, and meetups will continue to spread like wildfire among brands. This is especially key for brands who are online only or exclusive where they can bring their experiences to real life with current and potential customers.

This is also an opportunity for postable moments. The more people show up to an event, the more people will film content and post about it on their socials, making brands visible and growing their community.

2024 Finding: Art Basel in Miami

The popular art exhibition became an influencer hotspot in 2024. Brands like Ulta and Stanley participated in this weekend event, flying influencers to record content and be a part of the moment. Influencers like Alix Earle – who is famous on TikTok – were able to post content from their perspectives like a GRWM, spots to see, and parties to go to.

People want to see more IRL events with their favorite brands. Due to the impact these events had, we’ll be seeing more opportunities to go to them.

4. Community > Influencers

As much as niche influencers are important to social strategies, there’s something we overlook – our customers. Communities are becoming more relevant and important as to reasons why someone commits to purchasing from a brand. Communities hold a certain advantage that niche influencers don’t – FOMO.

Customers are the ones who share those positive experiences about a brand with friends and family, prompting them to go to your brand and shop. Where influencers are already typically included in certain scenes, real customers are the ones experiencing a brand’s uniqueness, making others want to do the same.

2024 Finding: Chili’s Triple Dipper

The appetizer of the year was the Chili’s Triple Dipper. They didn’t become popular again because of their marketing – it was because of their customers. One person decided to film themselves eating the meal, and with a simple post, it soon had a domino effect. Nowadays, content is made by everyone. It doesn’t take an influencer for something to be noticed and popular; things happen at the right moments at the right time.

What stands out from a non-influencer perspective is the FOMO – others want to participate in the trend of posting the Triple Dipper for the cheese pull bit. It’s becoming obvious when influencers are promoting something for a quick buck, despite their efforts to be as genuine as possible. That’s where customers come in to share their unbiased thoughts and opinions, which are often more respected and trusted on social media.

5. Continuous Growth of Social Commerce

Short-form content like TikTok has changed the way we shop. Many brands are using social media platforms like TikTok or Instagram as an outlet to sell their products. Since purchasing habits are now influenced by online content more than ever, posts will become more shoppable. Businesses both big and small can profit from the opportunity to use their online presence and visibility to push purchasing decisions.

Considering we’re in a tight spot regarding whether TikTok will officially be banned or not, we’ll likely begin to see other social media apps mimic a format like TikTok Shop to make their platforms more shoppable. Instagram, Pinterest, and Facebook have already integrated shopping into their platforms, but we predict fixes, revamps, and additions to what’s in place. The easier it is to shop, the more people will swarm to their platforms to do the same as TikTok Shop.

6. Participation in Cultural Moments

We’re going to see more brands tapping into big trends and cultural moments in 2025. The moments of the year like Moo Deng, brat summer, and demure caught the attention of many. What better way for a brand to attract an audience than speaking their lingo? If brands can correctly contribute to online conversations that are already happening in a way that’s fresh, people will enthusiastically engage with it.

2024 Finding: Duolingo

This summer, Duolingo sent their employees in duo costumes to Charli XCX’s Sweat Tour. At first glance, it may seem silly and pointless, but it was a strategic guerilla marketing stunt. The birds were in the front row where everyone could see them, essentially getting others to post about them.

Yes, Duolingo did make a post about their appearance, but other fans did the majority of the marketing for them, making Duolingo some of the first posts to appear on TikTok when searching up “sweat tour” at the time.

It was a smart move because in August, brat summer was a popular trend and cultural moment for many. Duolingo decided to be a part of a conversation that was already happening, but found a way to bring a unique and fun twist to it while bringing it offline.

7. Employee Generated Content (EGC)

Employee generated content is on the rise. We’re seeing more brands showcase office content, boosting office culture and work life scenarios into social media. Customers love to see a behind-the-scenes look of who runs their favorite brands. Not only are employees some of the best ways to represent your brand – because they know everything about the brand – but they boost morale and trust, humanize your brand, and are cost effective.

2024 Finding: ClickUp

The brand ClickUp uses their in-office team members to create engaging work relationship skits with roles like HR and sales to make their content more relatable. Creating skits without a production team shows originality and organic thought. This way, customers of a brand can enjoy the product/service and appreciate the people who are the brains behind it.

8. Outbound Community Engagement

Commenting as a brand creates a story for you. Corporate brands who comment on other pieces of content increase their visibility and add personality to a faceless brand. It makes you wonder why they’re there, but you’ll give their comment a like anyways and maybe reply or stalk their pages. The more a corporate brand comments, the more people can create a narrative for the faceless voice of the brand, giving it character and a reason for people to talk about it.

No matter if the content is a viral video or calls out to a brand like yours, it’s a golden opportunity to comment and get some engagement with potential customers. There’s no harm in commenting. After all, the majority of people who consume content love to read the comments section for the juiciest opinions.

Social & Community Trends for 2025: Final Thoughts

In 2025, we expect to see lots of changes where brands will revisit and tweak their social strategies to meet the needs of their customers. Social media will continue to evolve where new formats and ideas will be brought to light, capturing the attention of consumers. One thing is for certain – nothing is permanent and brands will need to quickly adapt to these changes to appeal to audiences far and wide.

The post Social Media Marketing Trends & Predictions for Your Communities in 2025 appeared first on NoGood™: Growth Marketing Agency.

Why is Brand Loyalty Important?

If your audience doesn’t come to mind when thinking about brand loyalty, then you’re not taking advantage of its true meaning. Brand loyalty depends on the relationship you have with your audience and what you mean to them as a brand – those are the things that make them want to buy from again and again. 

With a proper relationship with your audience, your brand will thrive against your competitors that are fighting for your target audience’s attention. Here are 5 ways brand loyalty will make you stand out from the crowd.

1. Word of Mouth

Being a brand that’s talked about is one thing, but having your brand spread like wildfire amongst the mouths of your loyal customers is another. Your loyal customers become organic brand ambassadors for your brand. As they share their positive experiences with your brand, those they tell will head straight to you, which will drive organic growth. Bonus points if they’re willing to talk about you online. This not only makes what you do as a brand postable but it’ll also drive engagement to your platforms and boost visibility.

2. Competitive Advantage Against Others

Doing brand loyalty the right way means within your specific niche, your customers are going to stick with you. Competitors may try to target your customers, but if you’ve cultivated the right sort of relationship, it’ll be difficult to sway your customers away from your brand. Even if they’re offered discount prices, your customers are more likely to stick to what they know works for them.

3. Customer Lifetime Value

Over time, your loyal customers will spend the most on the products/services they love from you. From this, not only will your customer lifetime value increase but your brand will also remain steady during economic challenges because you can rely on your loyal customers to continue purchasing from your brand. Your customers hold great value in supporting your brand through different stages of growth.

4. Feedback = Improvement

Having a strong and loyal customer base doesn’t only contribute to how well your business does. As your customers care and shop from your brand, they’re more likely to take time out of their day to provide feedback on products/services that work or don’t work for them.

Providing feedback means they want to see improvement from a brand they enjoy and want to continue having a reason to shop with you. Customer feedback is important to consider when moving forward with new products/services. When a customer feels heard or recognizes something they had an issue with was fixed, it gives them more of a reason to trust your brand and stay.

How to Achieve Brand Loyalty

Brand loyalty isn’t easily achievable. Unless your brand is willing to take risks and be open minded, your current and potential customers won’t do the same with you. Here are 5 tips to gain trust from your audience.

1. Create Unique Experiences

Regardless of whether your brand is sold online or in stores, there are so many ways to bring your experience to life with your customers. For example: pop-ups. Brands like Rhode and REFY have perfected their strategy of bringing their brand to their customers for them to try in person.

Rhode isn’t sold anywhere in store, so by using pop-ups, they bring customer’s purchasing power to life with a fun and interactive experience. During a few of the Rhode pop-ups, they’ve brought out a food truck for people in line to try Hailey Bieber’s Strawberry Glaze ice cream. Hailey Bieber herself even showed up.

We’ve started to see many brands doing pop-ups, but the ones that are successful are actively thinking about their customers, giving them a time that they were happy they didn’t miss. Whether it’s sales, freebies, limited time products, or the space itself, it gives your audience something to post and look forward to.

2. Utilize Cultural Influence

Relevancy is key when trying to talk to your audience. Relating your brand to big cultural moments shows that you’re on the radar of what your customers know and are currently talking about. Not only will they trust your brand more, but this also gives them the opportunity to talk about you for the things you’ve done.

If we look at the brand Calm, a mental fitness app that creates meditation products, they bought 30 seconds of ad time during the election to give 30 seconds of silence. This reflected who they were as a brand and what their intentions were – to show up for the people. 

The result: everyone was a fan. Calm took a risk in making an ad during the presidential election, a risky subject, and made it as neutral as possible while making it about them. All in all, Calm was the perfect example of taking moments and making it yours while still thinking about who their audience is.

3. Practice Social Listening

Going back to the topic of customer feedback, brands can’t effectively take criticism and apply it to themselves without social listening. Giving their audience a chance to voice their concerns or praises means actively listening to what they have to say.

Whether it’s reading the comments section of your content across platforms, catching up on customer support emails, or watching content people make about your brand, these are ways to understand how people perceive your brand. Plus, it gives your brand a chance to fix what’s wrong to appeal to even more potential customers.

Cancel culture is a strong movement people online choose to participate in when there’s a lot of negative talk about a brand. The Korean beauty brand Tir Tir was on the verge of being canceled when they sent PR packages to influencers to try their foundations that came with an extended shade range. The problem was, their extended shade range did not match the skin tone of many of the black beauty creators they sent their products to. Many customers of Tir Tir were outraged with the lack of range and their false promises.

Digesting many pieces of feedback, Tir Tir went back to the lab and produced an updated range with more shades only a few weeks later to show that they care about making inclusive products for everyone. Tir Tir is a prime example of doing right by their customers, giving them what they want once they ask for it and, as a result, their customers continue to stay loyal.

4. Community Creation

Building a community with the people who love your brand strengthens your brand loyalty, trust, and recognition. It not only makes your audience feel heard but it also lets them feel like they’re a part of the brand. A brand’s identity is what strengthens the core of that community, and everyone takes part in loving and appreciating who they are. 

Looking at REFY, Co-founder Jess Hunt is all about wanting her audience to be a part of what her brand has to offer. In other words, influencer trips are out, community trips are in. Through REFY’s Instagram group chat, Jess Hunt invited some of the closest community members of REFY to an exclusive retreat, a testimony to their commitment of connection and authenticity. This retreat was nothing but a real life experience of what the brand exemplifies from their aspirational values to branded style.

Jess Hunt acknowledges that her community members are her influencers, because they’re the ones who show up for the brand and tell others about them. This also ties back to a pop-up they had where they let their customers test out their new concealer product before it was released to the public.

As someone who went to this pop-up, I can speak to how this event was meant for community members to personally have people from the brand find their shade and take professional headshots with the concealer on. The purpose this served was to feature them as models for each concealer shade on their website. REFY makes their community feel almost like family.

5. Storytelling > Selling

If you didn’t know, people nowadays love storytelling. When promoting new products or services, it’s not just about selling anymore. People want to see true connections from the brand employees to the product itself. Yes, it’s important to know who the product serves and what problem it solves. However, it’s the motive and message behind it that sells the product.

EGC or employee-generated content is on the rise and now is the best time to utilize this strategy. Why hire models and spokespeople to be in a campaign when you can use your employees, the people who are the brains behind your brand, to advocate for who you really are? 

Employees of your brand are the most genuine when it comes to showing up because they know basically everything about what you have to offer. Making testimonials, participating in trends, or shooting behind the scenes content means more to your audience than you think.

Storytelling also means making connections to the problem you’re trying to solve through your product versus acknowledging it and making claims your product can fix it. Lili Reinhart’s new skin care line Personal Day is doing what other celebrity skincare brands aren’t doing. She acknowledges the impacts acne has on mental health and uses her relationship with acne to sell the product instead of her celebrity status. Not only can her brand feel trusted, but her community can feel safe and heard with her brand knowing she advocates for those who’ve struggled like her.

Key Takeaways

• Be as memorable as possible. Compared to your competitors, what are you doing for your customers that has them talking about you to family and friends?
• Taking risks and being open-minded helps customers realize how far you’re willing to go for yourself and for them.
• Hearing is not the same as listening. Taking accountability when needed is the only way to go up.
• Influencers are out, communities are in. The best brand ambassadors you can get are from the people who shop with you the most.
• Telling a story versus selling a story are two different things. Sure, you can solve a common problem but what does that problem really mean to you?

The post Why Brand Loyalty is Foundational to Growth + 5 Tips to Achieve It appeared first on NoGood™: Growth Marketing Agency.